Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.
Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ... VIEW FULL GOLD NUGGET
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.
Mobile Personalization
There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET
Mobile websites are important, but a growing trend of mobile website design has me a little worried that websites are accidentally turning back the clock to a time of poor usability.
Splash Pages
The splash page was a very popular type of website home page design prior to 2010. A splash page was supposed to welcome a visitor to your site with a pretty image or an animation, and sometimes even music. Typically, there was a big arrow or the words "enter site" lik... VIEW FULL GOLD NUGGET
I recently did a comparison of the total user sessions between November 2014 and 2015 including a breakdown of usage on mobile, desktops, and tablets.
I'm continuing my analysis of the same data as measured across retail jeweler websites; this time I'm comparing the increase or decrease of new users between November 2014 and 2015.<... VIEW FULL GOLD NUGGET
Internet technology and search engine optimization changes continue to affect small businesses and the marketing methods they use. Google forced everyone to think seriously about their mobile website in April 2015 with #mobilegeddon, creating a surge in businesses that finally took mobile websites seriously.
In this edition of #ThrowbackThursday, I'm jumping back to a year ago to the last time I updated my report on the most popular smartphone resolutions used by visitors to retail jewelry websites.
The last time I reviewed smartphone screen resolutions was only a week after the iPhone 6 had been released. For several years, the iPhone has been the most... VIEW FULL GOLD NUGGET
The web browser wars rage on. Internet Explorer, Chrome, Firefox, Safari... Which one do you use?
It's time to check in again on the current state of affairs of website browsers usage. Since I started tracking this data several years ago, I've been surprised with the popularity growth and decline of my personal favorite web browsers. The informed internet user will use the web browser they like the most, downloading it from whatever default brow... VIEW FULL GOLD NUGGET
Last week I explained what I've been seeing with regard to mobile trends and your business future. Because of those trends, I strongly urge all businesses to start migrating their approach of reaching customers using the internet from a desktop computer point of view to a smartphone point of view. Doing so will be a complete shift in how you think, and what you... VIEW FULL GOLD NUGGET
While there's a lot of chatter about TV cord-cutting, I'm starting to see the another type of cable being cut: the ethernet cable.
Although the majority of my reporting is based on measured data, I also feel it's important to report on the unscientifically tracked trends that I observe in my daily life, trends I notice when interacting with my own customers, and how I obser... VIEW FULL GOLD NUGGET
Let's talk about depreciated HTML tags. This is my Throwback Thursday topic from the last time I told you about a few depreciated HTML tags to avoid.
The HTML language is currently in its 5th incarnation, as in HTML5. Prior to Cascading Style Sheets, aka CSS, we had to use formatting features built into the HTML code, like <font> and <big> and <center>. Now we use CSS to format how a web page looks. <... VIEW FULL GOLD NUGGET
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.
Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ... VIEW FULL GOLD NUGGET
For this week's Throwback Thursday, I'm jumping to April 11, 2011 and my topic of speeding up your website images. This is an important topic that never gets old.
The internet has sped up tremendously since the days of dial up 14400 baud modems. Back then, it would take 45 seconds to download a 62K image; today, it takes only 1 second to download through cable and 4G connection spee... VIEW FULL GOLD NUGGET
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.
Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.
The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.
Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo... VIEW FULL GOLD NUGGET
For as long as the World Wide Web has been around, there has been competition over the most popular web browser. Many web browsers have joined the extinct software list, or at least become endangered as technology changes.
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.
Over the last two weeks, I've been detailing why it's important to have a correctmobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm giving you 3 more important mobile website design factors to complement the 3 mobile design factors I gave you last week.
These mobile recommendations come directly from Google, from this video.
In this edition of the Daily Golden Nugget, I'm showing you a few things to watch out for when creating your mobile website. These mobile recommendations come directly from Google from this video.
No Pinch Zooming or Plug-ins
There should never be a need to zoom in on a mobile website. The website content should naturally fit the size of the screen as you see here:
This is the Friday website review edition of the Daily Golden Nugget. The goal for today is to review a random website in order to learn something good, or bad, from someone else's work.
Review Candidate & SERP
To find my review candidate, I normally choose a city at random and search for local jewelers, however, this week I wanted to find a winter themed town name with a nearby jeweler. Using Google Maps I found the unincorporated community of Snow in Clinton County, Kentucky.
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.
Holiday 2014 Sessions
Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:
We know from yesterday's Daily Golden Nugget that people who browse jewelry websites prefer the iPhone over the Android. In this edition of the Daily Golden Nugget, I'm investigating exactly what mobile visitors are searching for.
During the month of September 2014, I collected and analyzed all the landing pages for mobile visitors across m... VIEW FULL GOLD NUGGET
What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.
Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.
Google recently implemented new policies regarding mobile websites that could, and will zap you from the search results if you've implemented a particular setting with your mobile website.
They've changed their smartphone guidelines several times since 2010, but this is the first time that their policy change will penalize you for not implementing a mobile website correctly.
Originally they recommended that you create a mobile website that would be maintained side by side with y... VIEW FULL GOLD NUGGET
The right information can help you make the right decisions in business. I enjoy the process of digesting all the data I track into actionable information for the jewelry industry.
For the last 4 years, I've been running reports on the most popular web browsers and mobile devices every 6 months or so. Although I have browser tracking data that extends back to 2003, the first time I was able to successfully report mobile device usage was in Fe... VIEW FULL GOLD NUGGET
The Safari web browser is the clear winner when you look at the usage of all web browsers as presented in this 2 year comparison of browsers, but there's more to the 31.12% as shown in that Nugget than just browser usage. There's a lot of mobile usage.
As the end of August approaches, jewelers are starting to think more about their holiday planning and marketing. Hopefully this includes online marketing.
I've once again tapped into my tracking resources to see the latest popular web browsers people are using to visit jewelry websites. The table below shows the statistics from theVIEW FULL GOLD NUGGET
I finally have some statistics from browser usage from December 2012. I actually managed to track both consumer usage and usage of actual retail jewelers.
In the battle of smartphone operating systems you hear a lot of Google Android users saying that the Apple iPhone is horrible, meanwhile iPhone users don't normally make a big deal about the Android.
According to sales reports the Android is pulling ahead of the iPhone, and that might make you believe that the Android is the better smartphone. You really have to look at the fine print of those sales reports to see the Android is se... VIEW FULL GOLD NUGGET
With my new data collection methods it's become much easier to look at important website design and usability metrics. Computer speeds, internet connection speeds, mobile technology, and web browsers all play a pivotal role in our daily lives. A small change in any of those 4 parts of technology can force a complete redesign of your website.
Approximately every other month I'm collecting data about the latest web browser usage on jewelry websites. The last time I published these reports was May 28, 2012, Memorial Day in the USA. Let me repeat that these measurements are for jewelry stores only and not generic numbers for every industry.
Here's a quick reminder of the old measurements as of May 27, 2012:
38.18% Internet Explorer 19.83% Safari 19.65% Firefox 12.01% Chrome 6.33% Android Browser 1.83% M... VIEW FULL GOLD NUGGET
Today is Memorial Day in the United States, which means most businesses are close. It's also Pentecost Monday which is widely celebrated throughout Europe, so most businesses are close there today too.
In honor of the holidays we're going to make this Daily Golden Nugget brief. After all, who wants to read one of our long posts on their day off?
Let's check in on some simple statistics about web browsers. We looked up two previous Nuggets to surface old browser usage data, and at the bottom we're showing you the most recent measurements.
We measure the various web browsers across several hundred jewelry websites, and this is what we've found...
Browser Usage Data on September 12, 2011:
48.7% Internet Explorer 21.4% Firefox 17.3% Safari 12.4% Chrome 0.3% Opera
HTML is the programming language for the web. Any web page you look at through a web browser needs to be presented using the Hypertext Markup Language, or HTML for short.
In the early days of the World Wide Web, HTML was pretty simple. In those days all you needed was a way to show words on a screen, some images, and create links from one page to another. The functionality of HTML quickly expanded and new web browser versions kept coming out to support the expansions.
HTML blossomed into different versions and by time early public awareness of the web came about in 1996, we were already using HTML version 3.2. That was quickly replaced by HTML 4 in April 1998.
The next version of HTML, version 5, promises to solve a lot of programming issues between proprietary web browser techniques and programming methods. One ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
While there's a lot of chatter about 
The Safari web browser is the clear winner when you look at the usage of all web browsers as presented 
As the end of August approaches, jewelers are starting to think more about their holiday planning and marketing. Hopefully this includes online marketing.
I finally have some statistics from browser usage from December 2012. I actually managed to track both consumer usage and usage of actual retail jewelers.
