You will need an SSL Certificate if you want to sell jewelry directly from your website and accept credit cards for payment. Before I can explain what an SSL is, I need to explain a little about how the internet works.
When you visit a website, the words you see in your
Firefox web browser (or IE or Safari if you haven't yet installed Firefox) are sent to your screen through the internet. You aren’t actually directly tethered to the web site, instead a copy of the page you requested is sent to your screen, and then the connection is turned off until you click something again.
Normally, anything sent to your computer is sent in what we call a "clear text" format. Any skilled
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Payment Card Industry (PCI for short) Compliance standards were enacted in June 2003 by the major credit card companies to minimize identity theft.
The standard says that you as a merchant need to protect all personal information and ensure security when transactions are processed using a payment card. Your financial institution will impose a non-compliance fee if you don't submit them the required proof of compliance.
If your jewelry website accepts credit cards you must maintain proof of compliance. PCI Compliance is in your own best interest because non compliant websites are susceptible to hacking. You will be fined and loose the ability to process credit cards if someone's identity is stolen as a result of your website being hacked.
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Here are several things to think about before you jump right in and decided to set up a jewelry store online.
When looking at different website platforms, you need to find out if you can import your inventory list. How difficult was it to type all your inventory into your point of sale software initially? Imagine having to retype it all again into your website.<...
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The information on this website caters to jewelry businesses with real brick and mortar stores. Nothing in this article is geared toward etailer only stores.
As you sit and contemplate how to create your first jewelry website here are some things to think about:
- You do need a website. You cannot survive without it
- All adult users of the Internet use some kind of search engine to find store locations, services and products they are interested in.
- Since 2007 Google has tested and virtually perfected the service Google Local, which is designed to bring local customers together with local markets.
- Managing online inventory is as time consuming process as initially entering inventory into your POS in the store.
- In the article America, Online in the J...
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