Advertising is the key to any successful jewelry business, well, that is to say the advertising needs to be successful in attracting customers. Only then will the willing customers come.
Retail jewelry stores are familiar with traditional media advertising, that being newspapers, direct mail, radio, TV and billboards. Thousands of books and training courses have been written about the good and bad ways to advertise with those mediums. Of course many people simply approach those advertising methods with a trial and error approach too. A lot of money is spent until you learn how to target the right consumers with the right advertising.
When it comes to traditional media advertising you can save a lot of time and money by attending jewelry trade shows for training, or at least reading a few books on advertising. I...
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