This is by far the most important place on your web page for keyword phrases to affect your search engine visibility.
That was important so let me say it again: Page Title is the most important place on your website that affects your search engine visibility.
The page title is the first thing someone reads when looking through the search results pages; it should be clearly written to say exactly what the page is about.
The title of the page should match the Heading 1 of the page, and it should match the entire topic of the page.