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The World Wide Web is called a "web" because of how one site is able to connect to another site through "hyperlinks" that create a spider web of information. There's a small amount of HTML programming involved with creating a hyperlink.These hyperlinks, or "links" for short, are nothing more than a few words that, when clicked, will make your web browser jump to another website. Many times these words will appear in a blue color and underlined. If not blue, then at least underlined.
Common understanding by most website users is that an underlined word represents a hyperlink. For this reason you should not use underlining as a non-hyperlinking font style. Don't confuse your visitors.
There are several variations of the word hyperlink that you should be familiar with. The first variation is simply the word "link" and it would seem that it's more commonly used that the original "hyperlink." Common expressions using this form are "can I link to you site," or "what's the link to that site?"
Another variation of the hyperlink word is "Backlink." This variation is used commonly when working on search engine optimization. The word "backlink" implies a relative association with your personal property.
For example you would say:
"What are the backlinks to my jewelry website?"
You could also say:
"What are the backlinks to this website?"
The word "backlink" is used when you are talking about yourself and your own websites.
If the word "backlink" didn't exist the questions above would be this:
"How many other websites have links from them connecting to my website?"
Inversely, when you want to ask how many hyperlinks are pointing to someone else's property you would say:
"What are the inbound links to your website."
The phrase "inbound link" refers to the number of hyperlinks connecting from other websites to someone else's website.
Although the word "link" is versatile and can be used anywhere, the words "backlink" and "inbound link" are context relevant and you should learn the difference.
The last version of a hyperlink to tell you about is a "Reciprocal Link." Some day in the not too distant future, someone will ask you to put a link to their website on your website. Link requests like these are actually pretty common. In return for a link on your site to theirs, they will be willing to link their site to yours. This exchange of links back and forth is called reciprocal linking, and it's a typical SEO strategy.
