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You are not a web programmer. You are a jewelry business owner. It should not be your job to program your website, nor should you try to learn to program your website. You should concentrate on what you do best and let the actual website programming be done by a professional.

On the other hand, website programming is totally different than managing your online product catalog, or adding content and articles to your site.

You should never set up a website without the ability to easily change the information in it. I'm not saying you need to learn how to program; I'm saying you need to learn how to change your words, photos and products.

In order to make changes you need a "Content Management System" that can be accessed through a web browser. The content management system, or CMS for short, gives you easy e...
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Everything worth reading on your website is what we call "content." What would be left on your web page if you strip away all the graphics, the navigations, buttons and logos? Hopefully you will have at least 250 words of good, easy to read information. This is your content.

Every page of your website should be filled with quality content, something that your visitors will find worth reading. We also refer to this as "copy content." Every page of your website should be written with Excitement! Your potential customers need to be excited about doing business with you, and your copy needs to impart the needed Excitement! Usually the best person to write about the jewelry store is the person with the most passion about it… the owner.

Don't think you can write? Then get yourself a digital voice recorder and record your...
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