Throughout this entire lesson I mentioned several times that there are methods that should be avoided. The entire industry calls these bad methods "Black Hat SEO."
Even though this is a long lesson on vocabulary, I gave examples of several good jewelry SEO ideas. All these good methods are referred to as "White Hat SEO."
As long as you stick to White Hat search engine optimization techniques you should be able to quickly elevate your website to
higher and higher ranking.
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Black Hat alert! Keyword stuffing is a technique whereby you write content for your website that is overly contrived with an unnatural repetition of the same words.
The hope is that by having the same word repeated many times Google will think you are an authority on that keyword. But that's wrong.
Actually Google prefers to find content that is written naturally by humans, with the intent that it will be read by humans. Overly contrived pages are difficult to read. Google's built in grammar checker will detect and flag your page as keyword stuffed.
Although I've never heard of someone getting banned from search engines for keyword stuffing, the practice is automatically detectable by search engines and...
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A few unscrupulous people have figured out how to make their website appear in search engines very quickly using tricks to fool the search engines. Stay away from any method used to trick a search engine into believing you have good SEO. We won't usually teach these bad methods, and there are several. They all fall within the category known as "Black Hat" SEO. Everyone using a Black Hat technique will eventually get caught and their websites will be removed from search engines.
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