The design of a website is important in that you want to make sure it is customer friendly. A website owner will experience several stages of understanding, just like grades in school. First Grade would be the jewelry store owner who is setting up their first website. They want to design it themselves, usually modeling it after another website they have seen. Imagine a child in a store pointing to a a toy saying "I want that!" The child does not have a true understanding if the toy is good for them or not. The child wants something fun to play with whereas the parent wants to make sure it's fun and educational.
The jewelry business is a very visual business. Thoughts of fire and brilliance abound all the time. Jewelry store owners usually want to control what their website looks like, down to the location of that ver...
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