The thought was there; it was well conceived, nicely photographed, and the words were catchy. But, it almost landed right in the recycling bin along with the 5 holiday catalogs that I received on Saturday. It was even slightly oversized: 5.5” x 8 1/2 x5”. Oh sure, it was shiny and smooth, but the tricky thing about a postcard is that you have no control as to how it’s going to land in your mail.
In this case, the back was showing with my address and the usual required postal regulations along with some other legality about a contest that was being run. There wasn’t anything t...
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