I like to think of the sales process as a perfect dance between the salesperson and the customer. Once you're been working in retail jewelry industry long enough you start to recognize the common reasons people buy jewelry.
What's the first reason you can think of? Perhaps an engagement ring? If you've been working in a jewelry store long enough you will recognize the typical reasons, and the seasonal reasons. And along with these reasons you probably perfected a unique sales approach that works. Naturally if your sales approach was not working you would not still be working in the retail jewelry industry.
I wanted to illustrate this sales process before explaining how you should be writing the sales copy for your jewelry website. The priority is to make your sales copy work to sell your jewelry. Who's the bes...
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