You can spend an exorbitant amount of money designing the perfect brochure to give to a customer. IBM once upon a time spent millions of dollars to create paper literature to sell their mainframe servers. Millions of dollars for a brochure that they new was only being given to 10 potential customers.
Please don't take the same approach with writing copy for your website. Don't get me wrong, you do need a well written website, but it does not have to be perfect. Every page of your website should be limited to 500 words or less. Actually 250 to 350 is probably a good measure, and you should try to have some copy on every page or your site.
Compose your copy for a high school junior or senior level education, not because your customers are uneducated, but because that level of reading can be fast and easily unders...
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