Filter Articles By Tag: " Copy Writing"

You can spend an exorbitant amount of money designing the perfect brochure to give to a customer. IBM once upon a time spent millions of dollars to create paper literature to sell their mainframe servers. Millions of dollars for a brochure that they new was only being given to 10 potential customers.

Please don't take the same approach with writing copy for your website. Don't get me wrong, you do need a well written website, but it does not have to be perfect. Every page of your website should be limited to 500 words or less. Actually 250 to 350 is probably a good measure, and you should try to have some copy on every page or your site.

Compose your copy for a high school junior or senior level education, not because your customers are uneducated, but because that level of reading can be fast and easily unders...
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As with all areas of business, you should assign specific tasks to the people with the appropriate skill set. You should have a designer work on "designing" your website and a programmer to "program" your website. These are two different types of people. The creative designer thinks with one side of their brain and the logical programmer thinks with the scientific side of their brain. Please be skeptical of anyone who says they are both a designer and a programmer as it is extremely infrequent to meet someone who was born with the gift of a balanced creativeness and logical thinking.

On the other hand, someone can learn to be creative after years of experience, and someone can learn how to be a programmer after years of working hard. A programmer can learn to design, but it's akin to painting by numbers. A designer can l...
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