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Most Recent Daily Golden Nugget

Friday, October 06, 2017

Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From?

by Matthew Perosi

Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.

"Attribution modeling" is the modern process of analyzing and...
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TAGS: ATTRIBUTION MODELING, MCA, MULTI-CHANNEL ATRIBUTION, UNIFIED SYSTEM, CUSTOMER ACQUISITION, DOMAIN NAMES, GOOGLE ANALYTICS, INTERNET MARKETING, JEWELER, JEWELERS, JEWELRY STORE, MARKETING STRATEGY, MEASURING DATA, MULTI-CHANNEL MARKETING, REPEAT VISITORS, RETAIL JEWELRY STORE, RETURN ON INVESTMENT, ROI, TRACKING