This is the #FridayFlopFix website review. The goal of this review is to learn from someone else's mistake by randomly choosing and dissecting a website that has problems, and explain potential fixes. Hopefully there is something we can all learn from.
Websites with mistakes usually don't rank very high in Google, so when I search for review candidates I usually look lower in the SERPs, and even deep within the forbidden-nowhere-zone on Google... Page 2.
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.
This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:
Every Friday, I venture out into the unknown to find a website that needs some help; I call them flops that could use some fixing. My hope is that you, the reader, will be able to learn a thing or two from someone else's mistakes, so that's what I look for.
This week I searched Google for the phrase "jewelers in Chapel Hill NC," and got these results:
Welcome to my weekly random website review. In these reviews, I search for website candidates that have problems (aka flops) with their website, and I suggest fixes to make them better. This week, I'm taking a drive down to Accomack County, Virginia in search for a jewelry store. Accomack is near the famous Route 13 Chesapeake Bay Bridge-Tunnel that I once had the pleasure, and slight fright, to drive over. There are fewer bus... VIEW FULL GOLD NUGGET
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.
We're all visual people. Smartphones and social media give us the freedom to snap and share photos all day long. Google has gotten much better as locating socially shared images and surfacing them in their image search.
When analyzing websites, I often find that there's more organic traffic arriving from Google image search than from web search. You can see this in your own Google Search Console data by looking at the Search Analytics report an... VIEW FULL GOLD NUGGET
Google Image Search made a few advancements over during 2013 and 2014 that has led to ever-increasing consumer usage. As more e-commerce sites emerge across all industries, there are millions of new product photos that are being absorbed into Google's Image Engine.
Although every e-commerce website might have their own unique database identifier, it seems like all websites are also publishing the manufacturer's part number as well. A few years ago, this was fro... VIEW FULL GOLD NUGGET
Google Image search has really started to mature. Not just in its ability to find and surface images, but also with the way that people are using it.
In fact, if you look at this Nugget from last week, you'll see that 75% of the search impressions are generated through Google Image Search and 57% of actual organic visitors come from Google Image Search too.
When Google Image Search was redesigned in January 2013, it introduced a modern way of looking at images across the web. Images were presented larger, with the ability to view just the image or jump to the website where the image was found.
I remember having a lot of trouble understanding the redesigned user interface for Image Search, but after a few months I finally got used to it.
One of my biggest pet peeves on the internet is how most people name their files and images.
Google reads everything online, and everything is used to help build an index of words with which to match search queries.
Every word used in the content on your website counts. Most of the time, everyone simply thinks the visible written words are all that counts, but there's more to it than that.
Google also read the hidden text on every web page that you add as VIEW FULL GOLD NUGGET
Photos and images can really spice up a website, well, that is they can spice up a website if they are done correctly.
Jewelry websites are especially vulnerable to poor quality product photos since jewelry photography is actually pretty tough.
We have a skewed opinion of jewelry photography, in that we believe it should be true to the item and not photo retouched. You don't want the customer opening their eagerly awaited online jewelry purchase to be met with disappointment because your photography was too good.
It's especially important to include some type of scaling comparison in your photography, like a coin or a pencil for example. Avoid using a real hand unless you actually hire a "hand model."
A professional photographer will charge anywhere from $25 to $200 per item photographed. It all depends on h... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
