September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.
Google Image search has really started to mature. Not just in its ability to find and surface images, but also with the way that people are using it.
In fact, if you look at this Nugget from last week, you'll see that 75% of the search impressions are generated through Google Image Search and 57% of actual organic visitors come from Google Image Search too.
In this edition of the Daily Golden Nugget, I'll provide some research based information about mobile keyword search data collected during the 2014 Holiday Season.
Cross reference your own sales figures and website analytics against this data, and use it to improve your future marketing. The findings here should be useful to you all year long, but especially as you start planning your website content and marketing for the 2015 Holiday Season.
In this edition of the Daily Golden Nugget, I'm exploring keyword data collected between November 1 and December 31, 2014 from many retail jeweler websites.
I collected a large amount of keyword data from people using Google's desktop search, mobile search, and image search. The mobile search data is very interesting. Last week, I presented th... VIEW FULL GOLD NUGGET
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
Throughout 2014, Google made several advancements in their search engine and gave us some new reports in Google Webmaster Tools to see the results of those advancements.
Specifically, from within Webmaster Tools you can easily see when your website appeared in web search results, images search results, and mobile search results. During the first quarter of 2014, I started noticing retail jewelry websites appearing in image results more than ever before, and the Webmaster Tools ... VIEW FULL GOLD NUGGET
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.
Holiday 2014 Sessions
Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:
The 2014 Holiday Season has come to a close and it's time to review your marketing strategies and record the results for next year's season.
I've compiled some email details that you can use as a benchmark for your own strategies.
I've subscribed to hundreds of email newsletters from retail jewelry stores, large and small e-commerce jewelry sites, and a few chain stores. This is a graph showing the quantity of emails I received from all those senders from November 1, 2014 through December 26, 2014: ... VIEW FULL GOLD NUGGET
Here are the website tracking statistics from mid-November through mid-December 2014. As usual, these results are pulled from the group of 100+ retail jewelry websites that I monitor and the results might not apply to any other industry.
4-Weeks of Holiday Data
Here's the graphical representation of the sessions I've been tracking:
Here are the website tracking statistics from Thanksgiving Day through Cyber Monday in 2014. As usual, these results are pulled from the group of 100+ retail jewelry websites that I monitor and the results might not apply to any other industry.
November 2014 Sessions
Let's first take a look at this chart from Google Analytics:
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
