One of the marketing testing methods I use is to put myself out in the real world, away from my desk, to observe what an ad will look like when encountered out in the wild. Although I do test my digital marketing ads on different devices and browsers when sitting at my desk, it's difficult to get into the same headspace that a consumer would be in then viewing an ad or a website. This is my own interpretation of the proverbial "walk a mile in their shoes."
This is why I like writing my website reviews when I'm trave... VIEW FULL GOLD NUGGET
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.
This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res... VIEW FULL GOLD NUGGET
Don't want to read? This week you can also watch the video recording of this review here!
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:
Mobile websites are important, but a growing trend of mobile website design has me a little worried that websites are accidentally turning back the clock to a time of poor usability.
Splash Pages
The splash page was a very popular type of website home page design prior to 2010. A splash page was supposed to welcome a visitor to your site with a pretty image or an animation, and sometimes even music. Typically, there was a big arrow or the words "enter site" lik... VIEW FULL GOLD NUGGET
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.
I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.
No matter what, there's always something to learn from.
To kick off the review, I'm searching for "engagement rings ho... VIEW FULL GOLD NUGGET
For this week's Throwback Thursday, I'm jumping to April 11, 2011 and my topic of speeding up your website images. This is an important topic that never gets old.
The internet has sped up tremendously since the days of dial up 14400 baud modems. Back then, it would take 45 seconds to download a 62K image; today, it takes only 1 second to download through cable and 4G connection spee... VIEW FULL GOLD NUGGET
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.
Determining the correct size of an image to use on your website can be tricky. Your website probably has a standard image size setting, and if you learn to size your images correctly your users will have a quality visual experience and a pleasant browsing experience.
The first thing you need to understand about website images is that no two web designers use the same terminology. Some designers will ask the "size" of an image when they want to know the pixel dimensions as they appear in the web browser; whereas the "size" for someone else actually refers to the kilobyte size of the file saved on the hard drive.
Jewelry photography is very difficult. You won't sell anything online or attract attention to your store if your photos are too small to see detail, of if the images are too grainy. Grainy images are also referre... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Don't want to read? This week you can also watch the video recording of this review 
