Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.
Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ... VIEW FULL GOLD NUGGET
In this issue of the Golden Nugget, I'm on the lookout for a jewelry website that isn't correctly suited to help customers this holiday season. I'll document my first thoughts as I look at the website. The hope is that I can uncover problems and explain solutions so you can learn from the mistakes of others.
In the spirit of the holiday season, I'd like to look for some jewelry gift ideas, perhaps something I could buy locally. For this week I'm pretending to be in South Bend, Indiana, so I searched for "jewelry ... VIEW FULL GOLD NUGGET
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."
What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an... VIEW FULL GOLD NUGGET
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the phrase "engagement ring."
Take note that I said the singular form of the phrase "engagement ring," rather than the plural form "engagement rings." Originally, I was going to review both variations in today's Daily Golden Nugget like I did for my VIEW FULL GOLD NUGGET
Social media is bringing to light something that retail jewelers have known since they started selling jewelry: Christmas is when "everyone" gets engaged. According to the Chillisauce Marriage Proposal Survey, the most popular day to pop the question is Christmas Eve. Here's the bar graph with their findings:
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.
I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.
No matter what, there's always something to learn from.
To kick off the review, I'm searching for "engagement rings ho... VIEW FULL GOLD NUGGET
This is the Friday website review edition of the Daily Golden Nugget. I'm always on the lookout for a jewelry website we can learn from, both good and bad. In honor of my visit to St. Louis, MO this weekend I'm going to look for one of the retail jewelers in St. Louis to review.
Using Google Chrome in incognito mode, I searched for "jewelry stores st louis mo." This is the SERP that was returned to me:
Over the last few days, we've all seen our share of rainbows exploding from our computer screens and smartphones. The Supreme Court of The United States (SCOTUS) ruled that the Fourteenth Amendment requires States to allow same-sex marriage in their State and recognize same-sex marriages performed in other states.
While the legal fight for legal same-sex marriage rights is now over, the personal conflict and religious views will continue for quite a long time to come. Regardl... VIEW FULL GOLD NUGGET
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.
Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di... VIEW FULL GOLD NUGGET
You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.
No matter your best efforts, your customer simply do not care about your bridal line. For them, you might as well be the Invisible Man.
You probably think I'm nuts when I say that, especially since you sell engagement rings all the time. The fact is that most jewelers are incorrectly trying to target "bridal" customers when they should be targeting "engagement rings." Even the phrase "wedding ring" is better than "bridal" or "bridal ring."
We're sorry this Daily Golden Nugget is so long, but it didn't make sense to split it. YOU MUST READ THIS. WE HOPE IT CHANGES YOUR WAY OF THINKING!
The web changes way too fast for mere mortals to really keep up, we estimate there are drastic changes every two months. In March 2012, Google changed the way they rank keyword phrases, and they announced their changes at the beginning on April 2012.
We took a close look at this and figured out how these changes affect the retail jeweler. As a comparison we we're jumping back to Daily Golden Nugget #398 from February 1, 2012... In other words, just two months ago.
We need to revisit these phrases so you understand how to adjust your blogging strategies and keyword usage: * wedding ring stores * jewelry stores * jewelry * wedding ring * bridal jewelr... VIEW FULL GOLD NUGGET
Back in July 2011, we noticed the first widespread recognition of the man's engagement ring, otherwise known as the "mangagement ring."
MyFoxBoston.com, Huffington Post, Essential Groom, TheKnot.com, Men's Health, and even JCK are among the news outlets feeding into the idea of the mangagement ring.
This might be a trend, so let's take a look at the possibilities for adding appropriate content to your website.
To start our investigation we jumped over to google.com/insights/search and looked up "mangagement ring" and found some interesting results. It turns out that "mangagement" is a common misspelling of the word "management." Google Insights has years worth of data showing people searching for property, business, waste, classroom, time, project, and financial "mangagement."
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"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
