"Beauty is in the Eye of the Beholder."

We all know that expression. It's introduced to us when we are young through fairy tails and antic-totes. It teaches us that each person has their own personal point of view to view something as beautiful. You might say the sunset with it's red-purplish colors is the most beautiful thing in nature; whereas I feel there is nothing more beautiful than a tall leafless tree blanketed in glistening white right after a calm winter snowfall.

We each have our own point of view, as it should be. But that also means your perceived beauty is not just different than mine, it's also different than that of your customers.

Honestly, I don't think diamonds are that special looking. When viewing a white diamond I still have the attitude of "eh, big deal - it's clear and it reflec...
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