The Complete Picture: JCK Talks - How the Game Is Changing: Big Data in Retail

The 2015 JCK Talks "How the Game Is Changing: Big Data in Retail" with moderator Mike Lees and panelists Tony Glowacki, Sam Mallikarjunan, Ara Darakjian, Monica Ermacora.

Here's our collection of blog and social media coverage of that event:

The jWAG Post:

Read the Daily Golden Nugget coverage of the talk here

These are the photos posted to Facebook:

Here are the photos posted to Instagram:

Mike Lees introduces the audience to New concept of big data and compares it to the old funnel model of marketing. #bigdata #JCKTalks #jckevents #jck2015 #jcklasvegas

A photo posted by Matthew A Perosi (@matthewperosi) on May 28, 2015 at 10:52pm PDT

Monica Ermacora explaining why #bigdata targeting is important and how she uses it to make sure the clients to walk in the door are the right clients to be walking in the door. #JCKTalks #jckevents #jcklasvegas

A photo posted by Matthew A Perosi (@matthewperosi) on May 28, 2015 at 10:57pm PDT

Ara Darakjian explaining why his jewelry store stopped using print ads and started using digital marketing. But they had to figure out how to properly target the customers they wanted to reach using #bigdata. #JCKTalks #jckevents #jcklasvegas

A photo posted by Matthew A Perosi (@matthewperosi) on May 28, 2015 at 10:59pm PDT

This is the collection of live tweets from the session:

Big data has a lot of information that you can use to develop insights about customers. #JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

You need a statistically large set of data to develop good customer targeting.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

Funnel doesn't work. Put lots of people in and get 3% out.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

You need to personalize a marketing relationship and put the right people into the funnel.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

Digital marketing makes micro segmentation effective. Segment an audience very finely & target them through Facebook.#JCKTalks #bigdata

— Matthew A Perosi (@matthewperosi) May 28, 2015

Customer experience takes data and find operational trends to make better decisions in your business.#JCKTalks #bigdata #JCKevents

— Matthew A Perosi (@matthewperosi) May 28, 2015

Stopped doing print ads because his target audience is not reading print.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

More economically efficient to attract people to your website and create an experience for customers.#JCKTalks #bigdata #JCKevents

— Matthew A Perosi (@matthewperosi) May 28, 2015

Trying to communicate with clients and let them be evangelist for you.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

Don't target everyone if they don't want the information you want to share.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

Even if you know your customers very well, you still don't know who your prospects are.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

It's not creepy if you opt in. It's creepy only when you solicit something you didn't opt in for.#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

#Bigdata is not changing the way things happen, it's just improving the customer experience.#JCKTalks #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015

Are you spending enough money to market to the right customer who will have high lifetime value?#JCKTalks #bigdata #JCKevents #JCKLasVegas

— Matthew A Perosi (@matthewperosi) May 28, 2015