In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:

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This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.

This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:

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In yesterday's Daily Golden Nugget, I began a discussion about the differences between Technical SEO, On-Site SEO, and Off-Site SEO, and I detailed several very important, but sometimes boring aspects of what I refer to as the technical side of SEO.

Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not...
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Talk to any SEO professional and you're likely to hear the phrase "duplicate content" over and over again as one of the things you should avoid on a website. One of the larger tasks of search engine optimization (SEO) is to protect yourself from duplicate content penalties assigned by search engines, with Google in particular.

Here are common situations that can create duplicate content penalties:

1. Items in your product catalog appear multiple times ...
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We're getting back to some basics today. Let's look at a very specific character and how it's used in your Page's Title tag.

The pipe "|" character was once widely used in the Title Tag, but not so much anymore. Let's look at the reasons..

Here's a typical example of how we would have written a page title a few years ago:

14K Gold Cross Pendant | Pendants | Gold Pendants | Bob's Jewelry

In this example the pipe character is a separator of 4 distinct topics, which we're explaining in detail here:

1. 14k Gold Cross Pendant - This is actually the product detail page for a cross pendant made of 14K gold.

2. Pendants - In this example we're showing the parent product category here. This is actually a typical, old style method.

3. Gold Pendants - This is the sub-category designation in this e...
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Our last two Nuggets explained the importance of naming your images more effectively for greater SEO value. But what if you don't have the time, or the ability to name your images?

Built into standard HTML coding is the ability to include an "alt" tag and a "title" tag for every image. These are parameters that would be placed inside the HTML image tag. Here's what it looks like...

Generic HTML image tag:
<img src="IMG_0001.jpg" />

HTML image tag with alt and title parameters:
<img src="IMG_0001.jpg" alt="Zeevoog Diamond in a Diamond pendant" title="Zeevoog Diamond in a Diamond pendant" />

The alt/title parameters serve many very useful functions online, here are a few:

1. When you hover your mouse over the image, you will see the alt/title text in a popup bubble.
2. Screen readin...
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Every professional SEO will have their own opinion of the single most important factor that controls the appearance of your website in search results.

The one SEO factor that most professionals will agree upon is the importance of the page title tag. In the HTML code, these are the words you type between the tags.

Let's explore some ideas. And we'll stress IDEAS because this information is not actually confirmed by any of the search engines and is only formulated by agreements among opinionated SEO professionals... like ourselves.

The title of your page appears on the SERPs, and it's what your potential customers look at. Right below the title is a description of the page.

Your page title should not be deceptive at all. Don't make grand claims about your products or services since g...
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