This is the Friday website review edition of the Daily Golden Nugget. I'm starting my Google search this week with the phrase "jamestown ny jewelers" to find the review candidate for today. That search yielded these results:
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.
Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.
This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.
Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.
Google and Bing are trying to be helpful for people who specifically search for your store name or your website. Specific searches for your business should show your website's home page positioned in the #1 spot in the search results, but that often will also trigger the appearance of additional links to sub pages within your site. Those additional links are called "sitelinks."
Sitelinks have gone through several evolutionary changes, and I suspect the functionality will change again as the internet continues to evolve. But for today, her... VIEW FULL GOLD NUGGET
The topic of "Sitelinks" has come up in casual conversation a lot recently in my daily work and I realize that I've never specifically written a Daily Golden Nugget about sitelinks, including what they are and the strategy I use to create them.
Let's start with the basic explanation of a sitelink: In the Google Search Results, sitelinks are the hyperlinks to subpages of your website that often appear below your main search result listing in order to help users navigate more quickly through your website.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
VIEW FULL GOLD NUGGET
Google and Bing are trying to be helpful for people who specifically search for your store name or your website. Specific searches for your business should show your website's home page positioned in the #1 spot in the search results, but that often will also trigger the appearance of additional links to sub pages within your site. Those additional links are called "sitelinks."
The topic of "Sitelinks" has come up in casual conversation a lot recently in my daily work and I realize that I've never specifically written a Daily Golden Nugget about sitelinks, including what they are and the strategy I use to create them.