Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.
Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some... VIEW FULL GOLD NUGGET
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.
Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.
The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.
This is the Friday Jewelry Website Review edition of the Daily Golden Nugget. Every week, I randomly choose and dissect a retail jeweler's website to see what makes it tick. I never know what I'm going to find each week; sometimes it's something new to learn or a refresher on topics I've previously written about.
To find this week's review candidate, I searched Google for "jewelry stores in Bridgeton, New Jersey" and was given this SERP:
The weather in North America has been quite drastic through this winter. Snowfall and low temperature records have been broken all season long, and we're all counting the days until March 21st, which is only two weeks from now. Thankfully temperatures seem to be on the rise.
On the other hand, two weeks ago, the temperatures in New Jersey were lower than in Fairbanks, Alaska!
I'm certainly not a cold weather person, but many people are. In this week's edition of the Friday website review I'm headi... VIEW FULL GOLD NUGGET
There are a few standard pages needed on all websites, like the Home, About Us, and Contact Us pages. Other pages become important depending on the business; a Directions/Locations page is important for a business with a physical location but it's probably useless if your business is 100% e-commerce.
Other common pages for retail jewelers include: * List of Designers * Services * Staff
Once we get past the 7 pages I've already mentioned, the need... VIEW FULL GOLD NUGGET
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.
This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:
It's Independence Day in the US, a day when Americans should reflect on what it took for the original colonies to stand up and form a new nation. From coast to coast there are patriotic displays of red, white, and blue, parades, fireworks, and families and friends gathered together for backyard barbeques.
Since many of you are probably getting ready for your own outdoor celebration I'll make today's Daily Golden Nugget brief.
I was poking through Google Webmaster Tools over the weekend and I realized that Google is showing more of your internal navigation links within the report "Links to Your Site > How your data is linked." In the past this report was a good place to see how people were linking to you from other websites, but now it's also reporting your internal navigation.
Today we'd like to tell you about one of our secret analysis tools. It's easy to use, colorful, and it will help you improve your website's usability.
When done correctly, usability testing can greatly improve your website's conversion rates.
We'll tell you about the secret tool we use in a little bit, but let's first tell you some of the things you can learn from usability testing.
List of What Usability Testing Shows You: 1. Most popular page of your website. 2. Where users move their mouse while surfing from page to page. 3. Where users click. 4. How far users scroll down on your page. 5. What part of your page is most visible in a browser window.
Google Analytics will provide data for #1 and #3, but the rest requires another type of tracking program.
As your website grows in size, the number of landing pages and sub pages beneath them will naturally grow. There are many benefits to having a website that continues to grow over time. Slow, steady growth implies regular content updates and Google has specific reasons when newer web pages will rank better than more established web pages.
There is an inherent problem with a website when it grows, and it's simply the default navigation structure.
The typical website has some kind of navigation on the top and then either the left or right. The navigation is organized with a primary landing page and sub pages. As your website grows very large there will be sub-sub pages too.
Although Google says they will spider the entire internet, they don't do a very good job at digging deeply into every website. Their point of vi... VIEW FULL GOLD NUGGET
How much time have you invested into analyzing how the navigation of your website works? Do the top links make sense? Do the navigation links on the left make sense? We're assuming of course that there are top and left navigations on your website since they've become standard.
Of course, if you've decided to take the discounted method of setting up your jewelry website then you're probably using a free system like WordPress or Blogger or Tumblr, and that means your navigation is, by default, on the right side. Or worse, in the footer.
Whoever dreamed up that default template of putting primary navigation links in the footer and then also made the font size so big that the poor users have to scroll down by a mile to find the navigation!? Okay, that was definitely a digression, so let's get back on the track here... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
