In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, and it's also Black Friday in the U.S., the largest retail shopping day of the year for U.S. retailers.
The goal of these weekly flop fixes is to identify something on a retail jeweler's website that should be fixed. My suggestions are based on my previous experience and research. In honor of the upcoming Cyber Monday, I decided to specifically look for a retail jeweler with an e-commerce website to find some flops that need fixing. I made my search f... VIEW FULL GOLD NUGGET
A lot of small details need to be reviewed before launching an e-commerce website, one of which is the need to be PCI DSS compliant.
Eventually, you'll need to tell your merchant company or your bank that you are opening an e-commerce website, and when you do, they'll want to know about your PCI DSS compliance.
I hate it that most web browsers hide the "http" part of a URL in the address bar, but I recognize that it helps make the internet more understandabl... VIEW FULL GOLD NUGGET
During my Throwback Thursday Nugget last week, I dug up the old story of bad neighborhoods and how they could negatively impact your website.
The negative impacts I mentioned included slower website response time, potential for server downtime, and lower Google ranking if too many of your website neighbors involve porn, gambling, or E.D. drug websites.
A few years ago, Google undertook an extremely ambitious project to extend its Street Mapping technology inside buildings. Specifically, they created a way that Google Maps Street View could reach inside individual retail stores to create virtual walk throughs of those businesses. These virtual tours are called Google Business View, and the businesses taking advantage of this technology are reporting more engaged customers and higher sales.
Many Hollywood action spy movies portray government agencies with amazing computers that can access unlimited computer systems, security cameras, computer networks, and more beyond our imaginations.
You usually have to suspend belief with movies like Mission Impossible and Eagle Eye because government agencies can't activate a cell phone's camera or activate the cell phones of everyone standing around you, right?
Well, maybe they can, or someone can, and they might have been doing it since 2008.
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.
1. Content Marketing Will Become More Important for Jewelers
In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.
Jewelers should be worried about their personal security and how much information they share on social media. There's always that possibility that someone is watching you and planning something really bad.
It seems like everyone has a Facebook account now, and Facebook does not allow you to hide your personal profile anymore either. You can unfriend people and lock all your posts, but there's no way to hide yourself from the public Facebook search.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
In yesterday's Nugget, I explained 
Jewelers should be worried about their personal security and how much information they share on social media. There's always that possibility that someone is watching you and planning something really bad.
