I've dissected a lot of websites that were not performing well, or produced completely unexpected results. One problem that seems to be appearing more and more is the inconsistent way that social networks are reading a web page and pulling information that you want to share. You see, you try sharing a link on Facebook, Google+, Twitter, and LinkedIn, and they will quickly spider the URL you are sharing and make suggestions for the images,... VIEW FULL GOLD NUGGET
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.
To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.
Before you can access to the demographic data from Google, you need t... VIEW FULL GOLD NUGGET
The data reported by Google Analytics is really helpful for every website owner to look at. By default, the reports provide really insightful data over the last 30 days of activity for users, sessions, pageviews, and bounce rates, but that's only a small piece of what GA can do for you.
The big benefit of GA is being able to produce a report for any time frame in the past and compare it to any other time frame in the past. You can compare the last 30 days t... VIEW FULL GOLD NUGGET
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
I usually commemorate special numeric milestones when writing these Daily Golden Nugget. Most notably are the Google Maps updates every 100th Nugget, but there have been fun ones like 404 and 410 too.
This is Daily Golden Nugget Number 1234, and it's also #ThrowbackThursday... VIEW FULL GOLD NUGGET
The word "organic" is used to indicate something happening naturally in its environment, without outside influence that is deemed to be artificial or controlled. A quick look at the organic page on Wikipedia and you'll see that there are 28 different phrases for organic used in the English language.
All of the phrases refer to some type of natural growth or living thing that is grown according to certain standards. Orga... VIEW FULL GOLD NUGGET
For today's Daily Nugget, I'm answering a direct question that came in from one of my readers. Did you know you can send me questions? Submit them through the contact form on the jWAG site, or send them to me through Google+ or Facebook.
The answer to this question is a little technical, but this brings together a few different topics.
This week I've been explaining the differences between Technical SEO,On-Site SEO, and Off-Site SEO.
While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that... VIEW FULL GOLD NUGGET
Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not... VIEW FULL GOLD NUGGET
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.
Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ... VIEW FULL GOLD NUGGET
According to Wikipedia, uptime "is a measure of the time a machine, typically a computer, has been working and available."
Interestingly enough, the Wikipedia page only explains Uptime in relation to the physical computer servers that run just about everything in the world now, but not about websites.
In this edition of the Daily Golden Nugget, I'm going to show you how to read one of the most popular reports in Google Analytics. In my opinion, retail jewelry store owners should know the basics of how good or bad their website is doing, and what might make it better.
When you first log into your Google Analytics account, you will be brought to your Audience Overview page, so let's start there. Here's a snapshot of one of my accounts:
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.
Today's SEO Topic: Meta Robots Tag
During a recent website review, I illustrated how duplicate content could be created on your website when using the services from an agency that specializes in creating websites for retail jewelry stores.
Specialty marketing agencies exist in every vertical market (ones to do with g... VIEW FULL GOLD NUGGET
Over the course of the next week or two, I'm going to supply you with a bunch of shorter Daily Golden Nuggets specifically explaining smaller SEO topics. Instead of calling them "nuggets," I should call them "Grains of SEO Gold."
Today's SEO Topic: Page Titles and Header Tags
It used to be that the website's Page Title was easily readable at the top of your web browser window, but now that most web browsers use tabs, it's very difficult to see what the page title says.
Everything you add to the Internet will either help or hurt you tomorrow. Every piece of content has a long shelf life.
Your marketing strategy today could be a onetime use, or it could add to the cumulative benefit you create to build your brand awareness.
Typical search engine marketing includes paid ads or paid strategies that only have a value while you're paying for them. That value goes away as soon as you stop paying for it.
This can clearly be seen in any large marketing company service, like Y... VIEW FULL GOLD NUGGET
This is a new Daily Golden Nugget Format. As of today we are opening our Nuggets to anyone who is on our email list. From now on you will receive the unabridged versions of the Nuggets. Remember you can remove yourself from our email list at any time by simply clicking reply and telling us to remove you.
SEO Seminars at Trade Shows
JCK Las Vegas officially opens today. Of course Luxury at JCK started a few days ago, but most jewelers arrived yesterday and today.
Undoubtedly every trade show you attend now (JCK, Smart Show, regional show, buying group) has website companies that tout how great their services is, and there are website seminars from experts.
If you have the opportunity to attend a seminar, please do. Always strive to broaden your internet education. On May 31, 2011, Rob Bates, Senior Editor ... VIEW FULL GOLD NUGGET
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