Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
Customer Life Cycle
There are specific steps that every customer must travel throug... VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping way back to September 2010 to the topic of landing page planning, although I didn't specifically call it landing page planning back then.
Planning your landing page long before you need to use it is an important part of a successful online marketing strategy, but before I get in too deep of how to help with the success, let me just briefly explain what a landing page is.
Throughout the past month, I analyzed different sets of keywords that I collected during the 2015 holiday season. Most of that research focused on overall analysis of the keyword data without breaking it down into the desktop, mobile, or tablet categories of devices. I chose that approach to save time, and quite frankly, so as not to bore everyone with too much similar information.
That said, in this edition, I am splitting apart the results to show you how the u... VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping back 4 years to August 9, 2011 to my topic of conversion rate optimization.
What's A Conversion?
A "conversion" refers to some type of customer interaction that results in the capture of the customer's identity, usually their email address. E-commerce sites also measure conversions according to the number of online sales they have. VIEW FULL GOLD NUGGET
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.
Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in... VIEW FULL GOLD NUGGET
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.
To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.
The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope... VIEW FULL GOLD NUGGET
I've been online since 1988 and I began programming websites professionally in 1994. With 36 years experience online, you certainly can say I'm one of the internet "old timers." In the mid 1990s, we had no idea how the internet would transform the world. Indeed, just watch any sci-fi movie from the early 90s and you'll see how their portrayals of the future completely lack the everyday technology we take for granted today.
This is the Friday Jewelry Website Review edition of the Daily Golden Nugget. Every week, I randomly choose and dissect a retail jeweler's website to see what makes it tick. I never know what I'm going to find each week; sometimes it's something new to learn or a refresher on topics I've previously written about.
To find this week's review candidate, I searched Google for "jewelry stores in Bridgeton, New Jersey" and was given this SERP:
What's your favorite type of content? Given that content includes written articles, videos, podcasts, photography, and every other type of creative digital experience. There's a labor cost associated with creating a digital experience for your customers, a cost that's not easily understood by small business owners.
There's also a competing value of the content that swings between the long term value to attract quality customers and the short term value of getting a lot of attention. S... VIEW FULL GOLD NUGGET
What is the real value of the content you produce? Should you be creating your own content or hiring someone to do it for you? What about content curation?
This is part 2 of my in-depth answers to those questions. I've identified 6 levels of content and list them here in order of their most valuable to least valuable:
1. Business Owner Creates Content 2. Business Owner Curates Content 3. Business Owner Socially Engages 4. Hire Content Creator or... VIEW FULL GOLD NUGGET
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'll provide some research based information about mobile keyword search data collected during the 2014 Holiday Season.
Cross reference your own sales figures and website analytics against this data, and use it to improve your future marketing. The findings here should be useful to you all year long, but especially as you start planning your website content and marketing for the 2015 Holiday Season.
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.
1. Content Marketing Will Become More Important for Jewelers
In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.
You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.
What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup... VIEW FULL GOLD NUGGET
Talk to any search engine marketing professional and they will say that you need good content on your website in order to rank well search engines, and engaging content on social networks if you want to interact with your existing audience, and gain new followers.
For competitive industries, like retail stores and retail jewelry stores, there's so much stuff being published on the internet daily that your website can fall behind in its search engine ranking for generic phrases unl... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Talk to any search engine marketing professional and they will say that you need good content on your website in order to rank well search engines, and engaging content on social networks if you want to interact with your existing audience, and gain new followers.
