Over the last two days I've explained some basic SEO techniques and some more advanced SEO techniques that fall into the category of customer acquisition. I'd like to continue this search engine optimization conversation by reviewing 7 points of website usability that often get mistak...
VIEW FULL GOLD NUGGET

We've mentioned the Google SERP Preview feature a few times in this last week, and we want to talk about this a little more since it has another hidden effect on your website.

When Google introduced the preview feature in November 2010, they also provided some basic guidelines that would improve the preview's effectiveness for your website. Let's examine the important guidelines.

1. Keep your pages clearly laid out and structured, with a minimum of distractions or extraneous content.

This is great advice, especially from the world's largest search engine. So many jewelry stores say they want a "clean looking" website yet when the final site is created, they've cluttered up every page with content or images in every last pixel.

Every page of your site should be dedicated to a single topic, and everything on th...
VIEW FULL GOLD NUGGET