In yesterday's Daily Golden Nugget we revealed our findings that 19.9% of visitor traffic to jewelry websites is now using an iPhone, iPad, or Android. The rising popularity of the mobile web is undeniable.
We want to share some additional statistics regarding browser usage. Please note that these statistics are for non-mobile jewelry websites.
These are the average number of website pages consumers look at using these browsers:
These numbers show us that the tolerance level for mobile usage is already pretty high. Users are willing to visit at least 3 pages of a non-mobile website using a mobile device.
Now let's look at the amount of time (in minutes) these same users are willing to ... VIEW FULL GOLD NUGGET
We're taking a close look at Google Analytics data to find useful, actionable information for jewelry stores.
Today we took a close look at the most popular mobile devices consumers used during the first 6 weeks of 2012, i.e. the Valentine's Day shopping season.
Apple took the lead with about 37% traffic using the iPad and 33% using the iPhone. HTC was in second place with 7%, and Samsung devices managed to claim 4%.
This is the first time we're seeing Apple's iPad at the top of the mobile device list. This seems to make sense since many people are replacing their laptops with iPads and cloud computing.
comScore recently reported that the Google Android operating system is now more popular than the iPhone, but according to our tracking we see more jewelry website visits using an iPhone. In the US we see a 1,... VIEW FULL GOLD NUGGET
Happy Anniversary to the Daily Golden Nugget! Any of you jewelers out there want to send us an anniversary gift?
Our first Nugget covered a very advanced topic that most of you hadn't heard of at the time: QR Codes
Today we're going to step into another new realm with an idea that you probably haven't thought of before: Tablets in your store.
The iPad revolutionized mobile technology in early 2010 and since then hundreds of companies have come out with their own tablets, many using the Google Android OS.
During our August 2010 Live Event 2 web broadcast we demonstrated how you could use an iPad as a sales tool in your store. At the time, we suggested using it for showcase displays, to display messages at your repair take-in counter, and the advanced idea to use it for your Lady's Night events where you could ... VIEW FULL GOLD NUGGET
As I poke around Google+ I see hints of future features that will eventually merge the online digital world together. So many obvious features relate to white collar jobs. However, there is nothing yet for retail businesses specifically, like useful tools that retail jewelers can use to talk to jewelry customers.
Yesterday, one of the Google+ engineers requested feedback on how the videoconferencing Hangout could be used for business. Within (literally) minutes there were 303 responses! However, not a single one related to retail businesses.
As of today, I will predict your vendors using the video Hangouts to talk to you; but I still don't see a good use for video conversation between you and your customers. If the video quality were better I could argue the idea of showing jewelry, but honestly the video quality sucks ... VIEW FULL GOLD NUGGET
Smart cell phones are everywhere. The Android is more and more popular, the iPhone is expanding its user base now that Verizon sells it, and somehow, the BlackBerry is still strongly accepted by the corporate world.
comScore.com released the 2010 mobile report on February 14, 2011 where they reported that 27% of cell phones are of the smartphone variety and 29% of smartphone users have unlimited data plans.
For you, the jewelry website owner, you seriously need to consider how your website will react when a mobile device visits it. You might spend $1000 developing a simple HTML website or $3000 for a simple Flash website, and they both may look great on a computer. But what about the mobile device?
As you consider your future website design and functionality, you need to give some ser... VIEW FULL GOLD NUGGET
Groups are where people with similar interests can come together for discussions on specific topics. They are targeted and categorized around location, industry or activity. There are thousands of groups and initially it will be difficult to find something appropriate for you.
To start, go into the Groups area of LinkedIn and search for your town name. It's unlikely that there will be groups for suburban towns, but if you find something, you may want to get involved. Remember: this is networking and you need to put yourself out there to get noticed. Your customers might be there and happily surprised to see you.
The next thing to search for is your state or province name. This should return a plethora of groups relating to job and business networking. Look for one that seems appr... VIEW FULL GOLD NUGGET
It's Black Friday in the USA and that means millions of people are out spending money and hopefully many of you retail store owners are bringing in some good sales. Which, by the way, we hope you are reading this from your cell phone or tablet while out on the sales floor.
Speaking of cell phones and tablets, here are a few good ideas you should think about over the next week.
#1. This one's for iPad users. Get yourself a nice photo frame stand that the iPad can sit in. A clear plastic frame will work, too. Load the iPad with some photos of items you have in stock. On Windows, you can easily load photos as if the iPad is a camera by using the standard iConnect-to-everything-iRelated-cable. On a Mac, you can use the iPhoto program to load and organize your photos.
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