It's Black Friday in the USA and that means millions of people are out spending money and hopefully many of you retail store owners are bringing in some good sales. Which, by the way, we hope you are reading this from your cell phone or tablet while out on the sales floor.
Speaking of cell phones and tablets, here are a few good ideas you should think about over the next week.
#1. This one's for iPad users. Get yourself a nice photo frame stand that the iPad can sit in. A clear plastic frame will work, too. Load the iPad with some photos of items you have in stock. On Windows, you can easily load photos as if the iPad is a camera by using the standard iConnect-to-everything-iRelated-cable. On a Mac, you can use the iPhoto program to load and organize your photos.
During our live broadcast on August 27, 2010 we demonstrated how important a wish list is for a jewelry website and, more importantly, that a customer should be able to add items to their wish list from their cell phones.
Here's another Gold Nugget idea you can implement with those wish lists for the 2010 Holiday Season: Wish List Special Offers.
Recent research data from the location based service WeReward identified that consumers are willing to change their purchase decisions with a special discount for as low as $2.00.
Let's apply this idea to your marketing while at the same time adding value for the purchaser of an item from a wish list.
How do you notify significant others that a wish list is waiting for them at your store? Do you mail a postcard or a copy of the wish list? You should at least send... VIEW FULL GOLD NUGGET
The last location-based service we are reviewing this week is Foursquare, "4sq" for short.
According to the buzz on the street, during the last 7 days both Foursquare and Gowalla have to worry about Facebook Places. We explained our position on the substandard Facebook Places yesterday, and Gowalla has a really cool interface that we explained 2 days ago.
Foursquare is not snazzy looking, but it's fast, has real time updates, interaction between users and 3 different types of social competitive scenarios.
They really have their act together.
Here are some of the features that wow'd us: * Check in at the same location enough times to become the "Mayor" of that location. Compete against your friends. * Check in at different locations, different times of the day, and at specific events to be awarded "Badge... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
