How can you accurately decide when to post to social media when there are many reports, infographics, and varying online advice on what time of day and how often to post to social networks? So many contradictory reports make it difficult to know what advice is the best advice.
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.
At some local networking events, you might have the opportunity to hand out ... VIEW FULL GOLD NUGGET
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating... VIEW FULL GOLD NUGGET
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.
If you're just joining in for the first time, then you should review the outline of this series I explained here. I'... VIEW FULL GOLD NUGGET
Social networking is supposed to allow you to be more social. When you typically think of social networking, you are probably thinking about ways to connect with your customers, and how to engage them in order to influence their future buying habits.
In all the talk about social networking to marketing your business, it's easy to lose sight of the fact that you can use social networking for your own enjoyment and education.
It's an annoying system that doesn't seem to make any sense, but yet hundreds of thousands of businesses use it in their marketing every day.
It's almost a year since last we gave you an in-depth discussion of Twitter. If you have yet to join Twitter then you should review the archived Daily Golden Nuggets from a year ago. The links are at the bottom of this Nugget.
What we'd like to review today is more data provided by Dan Zarrella with HubSpot.com which is referenced on this infographic: http://blog.kissmetrics.com/science-of-social-timing-1/
According to @danzarrella you can increase traffic to your website if you tweet and share a link at least 1 time (no more than 4 times) per hour. In fact, Dan shows that when you consistently Tweet 1 shared link per hour you can create a 350% incre... VIEW FULL GOLD NUGGET
It's important to remember that Twitter is a social network. Droves of people use it every day to communicate with their friends and search for items of interest.
Like other social networks, your best selling strategy is actually not to sell, but to engage. Unlike wedding engagements, your social media engagement starts with someone becoming interested in the product or service you are offering. Interest initiates search, and in the search results, you need to somehow attract attention.
Like all internet advertising endeavors, you need to do or say something interesting while your audience is listening. But when is your audience listening?
In late 2009, Hubspot.com published research data about Twitter. One of their interesting findings stated that the best way to attract you... VIEW FULL GOLD NUGGET
Yesterday we gave you a very brief introduction to Twitter. And that was truly very brief considering there are hundreds of printed books, eBooks and online courses that teach you amazing twitter secrets.
Our point of view is different. We know you don't have a lot of time and we want you to get the best ideas from these Daily Gold Nuggets.
Yesterday we told you to create a Twitter account and send a tweet that said "We have a great selection of #wedding #rings that just arrived."
The words "#wedding" and "#rings" are called hashtags within Twitter. This hashtag feature allows various tracking for you, and ease of search for general users. If someone wants to find all local tweets with the word "wedding" in it they could search for "wedding," or they could search for "#wedding."
Even though we've mentioned Twitter many times in other training, we've never specifically given you strategies to use it as a business tool.
We will admit the concept of Twitter is strange. Why would someone want to post a 140 character note to the internet for eternity? The answer is simply that the system was created for friends to share their instant messaging status updates with other friends. In fact, AOL Instant Messenger was the inspiration for the Twitter system.
High school and college students loved it practically overnight and people with way too much time on their hands and way too many friends all flocked to get accounts.
Of course, you can never simply have a useless technology stay useless, so business people and technology gurus also flocked to figure out how to make money using this new tool. <... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Social networking is supposed to allow you to be more social. When you typically think of social networking, you are probably thinking about ways to connect with your customers, and how to engage them in order to influence their future buying habits.
