How many different jewelry synonyms can you think of for the phrase engagement ring?

The heavy use of similar variations of phrase throughout your web page is a sure way to get yourself penalized by Google. In the past, if you were serious about ranking your website for "engagement rings" you would use that phrase over and over again throughout many pages of your site. Sometimes you would use the phrase 5 times on a single page.

Prior to 2012, it was common practice to use all these phrases on a single page o...
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Google has a massive built-in dictionary and thesaurus. Without realizing it, every time you search their site they are analyzing every word you type to find the best answer for you.

Google uses synonym matching, search history, and word association to generate the search engine results page. All those calculations happen within fractions of seconds and most of the time they return reasonable results.

Let's take a look some reasonable examples Google would associate together.

A search for the word "engagement" would certainly return matches with the words "wedding", "bridal", and "promise".

If you search for the phrase "custom made jewelry" you would also have results that include "handmade jewelry."

On the other hand, if you are in Canada your search for "custom made jewelry" would return pages for "h...
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