I recently had a conversation with a jeweler who was worried about the declining foot traffic in their store. Some months ago they hired an SEO agency to work on their website and at the same time the foot traffic to their store started to increase. Then the foot traffic to their retail store started to decline shortly after they stopped paying for the SEO agency.
The assumption was that the SEO agency was the only factor in increasing their foot traffic. It would be every SEO profes... VIEW FULL GOLD NUGGET
As a continuation of yesterday's Daily Golden Nugget of 7 basic SEO tips, today I'd like to share with you my recent thoughts and experiences of the more advanced search engine optimization tactics.
Instead of diving into highly technical SEO tricks that only a programmer would understand, I've written these tips out based on an interesting array of circumstances. Some... VIEW FULL GOLD NUGGET
My goal here is to provide some simple understanding that it takes a lot of manpower to fit all the pieces of a Search Engine Marketing plan together. It's a continual process that you need to budget for.
In yesterday's Nugget, I presented the two lists shown below and explained all the details of the 5 items shown under Basic SEO Stuff. Please refer back to yesterday for those full details. Today I'm explaining the items in the second list.
After yesterday's reevaluation of SEO vs. SEM I want to provide some simple guidance so jewelers understand how a Search Engine Marketing plan works.
The first part of the SEM Plan is to make sure your website is set up properly for the basic optimization stuff.
Basic SEO Stuff:
1. Page Title rewriting 2. Meta Description rewriting 3. URL cleanup 4. Content bulking 5. Topic separation
The more difficult part of the SEM Plan is to properly represent everything you do in the store, and all your offline advertising, on your website.
Complicated SEM Stuff:
A. Writing full details about your services B. Keep your online identity updated with daily changes in your store C. Writing comp... VIEW FULL GOLD NUGGET
Eventually the day will come when a jewelry store owner realizes that they've spent a lot of money on development but the website isn't bringing in the customers they expect it to. What happens next is a story I've heard several times: They complain to someone and that someone asks them if their website is optimized for search engines. Then reality sets in as they realize that they spent all that money on building a website only to find out that now they need to spend money monthly on some type of online advertising.
In these last-minute days before the holiday season kicks into high gear, several jewelers have asked me what they can do to boost their website ranking without going through the process of blog writing. The jewelers who have asked don't have active blogs but they have hundreds or thousands of products on their website.
Here are a few simple things you can do to try and boost your own local ranking:
1. Create a Google Sitemap.xml file that include all the pages on your website AND all the products in your product catalog. Submit this file to your Google Webmaster Tools acco... VIEW FULL GOLD NUGGET
Starting today and continuing for the next several days (yet to be determined) we're giving you our concentrated action SEO, SEM, and mobile marketing action plan for the Holiday 2011 season.
Welcome to the Holiday 2011 Run-Up!
Last year's Run-Up presented a 9-part Online Marketing Plan; how many will be in this year's? We don't know yet because we're still putting it together.
The 2011 jWAG Run-Up will have the most recent search engine optimization techniques, best search engine marketing ideas, methods to improve your online catalogs, and mobile marketing ideas presented as action items to plan for and then execute on specific days of the holiday season.
BE WARNED: This is where we tell you exactly what to do so you have the best chance of winning sales over your local competing jewelry store. We're not... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
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As a continuation of yesterday's Daily Golden Nugget of 
Eventually the day will come when a jewelry store owner realizes that they've spent a lot of money on development but the website isn't bringing in the customers they expect it to. What happens next is a story I've heard several times: They complain to someone and that someone asks them if their website is optimized for search engines. Then reality sets in as they realize that they spent all that money on building a website only to find out that now they need to spend money monthly on some type of online advertising.
In these last-minute days before the holiday season kicks into high gear, several jewelers have asked me what they can do to boost their website ranking without going through the process of blog writing. The jewelers who have asked don't have active blogs but they have hundreds or thousands of products on their website.
