One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating... VIEW FULL GOLD NUGGET
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.
This is part 2 of a 3-part series on Time Management. I have to thank Rod Worley with Four Grainer: Inside the Jewelry Trade Radio Show for motivating me to write this series. While I was on his podcast show, he asked me the following question: "Where are they supposed to find the time?"
Instead of writing simple direction to explain how to get things done, I decided to dive deep... VIEW FULL GOLD NUGGET
It's an early Sunday morning as I sit down to write this Daily Golden Nugget. After 690 days you would think that I would run out of topics, but that never seems to happen. I have a list of 16 topics that I've seen in tech news recently, and other questions that customers have asked. There is plenty of source material that I can grab, review, compare data to, and then write something that my readers will appreciate.
But then there are other topics that are simply good to share directly to one of m... VIEW FULL GOLD NUGGET
Black Friday emails continue to surge every year. According to Responsys.com there was a 67% increase in Black Friday emails in 2010 from previous years.
Black Friday shopping starts very early in the day, so if you're planning on sending an email that day you need to send it out at 3AM or 4AM local time so shoppers are reminded of your deals and include you in their shopping schedule.
Here are some suggested subject lines for Black Friday, a few of which come from Responsys.com.
"Wake Up! Don't Miss BLACK FRIDAY DEALS" "Black Friday Deal Buster Specials on Jewelry" "Black Friday Only - Free Necklace with every Pendant"
Naturally that last suggestion of a free necklace would be a loss leader. Take a look at yesterday's Daily Golden Nugget for some recommendations on low cost suppliers.
Today we're going to give you some ideas for email and website content that you should launch on the Monday, Tuesday, or Wednesday prior to Thanksgiving. That's 2 weeks from today, so if you jump on this right now, you can still get it done.
To begin, we'd like you to take a moment and think about all the emails your vendors have sent you in the past week or so. This year it seems like many vendors are promoting their low-cost jewelry lines. These low-cost lines include silver charms, woven jewelry, alternative metals, and we've seen a few specials on traditional jewelry including pearls.
Black Friday shoppers will probably be more interested in finding gift items for people on their list than directly interested in spending time looking at your expensive ring showcase; so stay focused on the holiday buyers on Black Frida... VIEW FULL GOLD NUGGET
Can you come up with a list of 52 little tips for your customers? There are 52 weeks in a year and it would be great if you had a tip to share with your customs every week.
Here are some ideas:
* Announce the birthstone of the month each month. That's already 12 weeks.
* Give a tip each month on the colors of the season and the type of jewelry, whether a style or a specific charm, that will match the season and fashions. That's another 12 weeks.
Only 28 more ideas needed. Can you come up with those on your own?
Once you have them all written out take an evening or a weekend afternoon and type them all into your blog.
Then set up an account with Hootsuite.com and attach your Store's Twitter and Facebook Business Page.
Next grab the URL of each blog post and create a status update in Hootsuit... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
It's an early Sunday morning as I sit down to write this Daily Golden Nugget. After 690 days you would think that I would run out of topics, but that never seems to happen. I have a list of 16 topics that I've seen in tech news recently, and other questions that customers have asked. There is plenty of source material that I can grab, review, compare data to, and then write something that my readers will appreciate.
