The ellipses are a set of three periods that has different functions depending on how that punctuation is used.

In these Daily Golden Nuggets, I often use this symbol to represent a long pause or a trailing off thought. In text messages, I use them to represent long pauses, or sometimes I even send them alone in a single text message to illustrate a perplexed reaction when I don't know what to say. A stunned silence, perhaps.

The ellipses has turned into one of the most commonly u...
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This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.

Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.

My search phrase was "jewelers in Spokane WA"

These are the search results Google returned:
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The Google SERP includes a little magnifying glass so you can see a preview of a web page before clicking on it. This feature is very helpful for consumers because they can quickly see your web page before clicking. This saves them the extra time looking for something, because they already know what to expect on your website.

This preview feature provides a pretty good insight into why Google ranks your page, and it's becoming a secret tool when reverse engineering your SEO or that of your competitor.

Many times Google will highlight words or blocks of text in that preview image that correspond to the search query.

Here's an example from a site we were just analyzing using the search phrase "wedding rings."

Our target site was ranked 5th on the SERP for that phrase. The preview images highlighted "Choose fr...
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