Throughout 2014, Google made several advancements in their search engine and gave us some new reports in Google Webmaster Tools to see the results of those advancements.
Specifically, from within Webmaster Tools you can easily see when your website appeared in web search results, images search results, and mobile search results. During the first quarter of 2014, I started noticing retail jewelry websites appearing in image results more than ever before, and the Webmaster Tools ... VIEW FULL GOLD NUGGET
No matter your best efforts, your customer simply do not care about your bridal line. For them, you might as well be the Invisible Man.
You probably think I'm nuts when I say that, especially since you sell engagement rings all the time. The fact is that most jewelers are incorrectly trying to target "bridal" customers when they should be targeting "engagement rings." Even the phrase "wedding ring" is better than "bridal" or "bridal ring."
We're sorry this Daily Golden Nugget is so long, but it didn't make sense to split it. YOU MUST READ THIS. WE HOPE IT CHANGES YOUR WAY OF THINKING!
The web changes way too fast for mere mortals to really keep up, we estimate there are drastic changes every two months. In March 2012, Google changed the way they rank keyword phrases, and they announced their changes at the beginning on April 2012.
We took a close look at this and figured out how these changes affect the retail jeweler. As a comparison we we're jumping back to Daily Golden Nugget #398 from February 1, 2012... In other words, just two months ago.
We need to revisit these phrases so you understand how to adjust your blogging strategies and keyword usage: * wedding ring stores * jewelry stores * jewelry * wedding ring * bridal jewelr... VIEW FULL GOLD NUGGET
As we close out another holiday season, we at the Jeweler Website Advisory Group hope that all our readers experienced a successful holiday season.
How were your bridal sales this season? A recent study shows that only 51% of Americans are married, and that number is declining. The study also shows that other countries around the world are seeing a decline in the number of married couples. Visit this Bitly link to read more about this study: http://bit.ly/vR22pz
With this marriage study in mind we took a close look at trends for "engagement rings" this season to see if we could find any correlation of online interest that agrees with the study.
Online interest in engagement rings shows a slight rise in from October 2011 to December 22, 2011, and there's certainly more interest than Q2 and Q3 of 2011. When looking ... VIEW FULL GOLD NUGGET
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