Improve Your Jewelry Business | Jewelry Industry Newsletter

Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha...
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AT: 04/11/2016 06:35:06 AM 0 COMMENTS

TAGS: ACQUISITION CHANNELS, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, BONDING WITH CUSTOMERS, CONTACT FORM, CONTACT FORM ON YOUR WEBSITE, CUSTOMER INTERACTION, CUSTOMER SEGMENTATION, EMAIL LIST, EMAIL MARKETING, EMAIL SEGMENTATION, EMAIL SIGN-UP INCENTIVES, EMAIL STRATEGY, HAPPY CUSTOMERS, JEWELERS, JEWELRY STORE

RELATED TOPICS: Newsletters, Email Lists

Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

by Matthew Perosi

Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle

There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM 0 COMMENTS

TAGS: CUSTOMER LIFE CYCLE, ACCIDENTAL DISCOVERY, ACQUISITION CHANNELS, ADVERTISING, ADWORDS, ADWORDS EXPRESS, ADWORDS REMARKETING, AUDIENCE TARGETING, BLOG SHARING, BONDING WITH CUSTOMERS, BUSINESS FACEBOOK PAGE, CONTENT MARKETING, CUSTOMER ACQUISITION, CUSTOMER EMAILS, CUSTOMER EXPERIENCE, CUSTOMER INTERACTION, CUSTOMER JOURNEY, CUSTOMER REACH, CUSTOMER RETENTION, E-COMMERCE, END TO END JOURNEY, FACEBOOK ADS, FACEBOOK AUDIENCE TARGETING, FACEBOOK BUSINESS PAGE, FACEBOOK FAN VALUE, FACEBOOK IMAGES, FACEBOOK PAY TO PLAY, FACEBOOK POSTS, FACEBOOK REACH, FACEBOOK REFERRAL, FACEBOOK RETARGETING, FACEBOOK SHARING, GOOGLE, GOOGLE ADWORDS, GOOGLE ADWORDS EXPRESS, GOOGLE IMAGE SEARCH, GOOGLE MY BUSINESS, GOOGLE PLUS, IMAGE TAGS, INSTAGRAM, INTERNET MARKETING, JEWELER, JEWELERS, MARKETING CHANNELS, OFFLINE MARKETING, ONLINE MARKETING, PINTEREST, REMARKETING CAMPAIGN, REPEAT VISITORS, RETAIL JEWELRY STORE, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA SYSTEMS, SOCIAL SIGNALS, SOCIALLY SHARED LINKS INFLUENCE SEO, ZERO MOMENT OF TRUTH, ZMOT

RELATED TOPICS: Customer Lifetime Value, Seo, Social Media

Monday, July 20, 2015

Acquisition Channels: Practical SEO Guide

by Matthew Perosi

In today's Practical SEO Guide, I will show you how to access the Google Analytics Acquisition Channels report and explain how to read it.

The Acquisition Channels report provides a high level view of the different marketing channels that brought people to your website.

Log into Google Analytics and click on Acquisition -> All Traffic -> Channels as you see here:

Acquisitio...<br />
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AT: 07/20/2015 01:02:15 PM 0 COMMENTS

TAGS: ACQUISITION CHANNELS, MARKETING CHANNELS, , EMAIL MARKETING, EMAIL SEGMENTATION, GOOGLE ANALYTICS, GOOGLE INSIGHTS, MARKETING FUNNEL, MARKETING STRATEGY

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry