This is the Friday website review where I randomly choose a retail jeweler and scrutinize their website for problems. I look for design mistakes, SEO mistakes, functionality mistakes, content mistakes, and even marketing mistakes.
This week I searched for "jewelers Renton, WA" to find a review candidate. Here are the results I saw in Google:
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Video is a pretty powerful marketing tool. There are many ways you can shoot, edit, and post your own videos online.
One of our favorite suggestions, and perhaps the easiest method to create video, is to simply use your smartphone to record short clips around your jewelry store. In particular you could create video "unveilings" of new inventory as it arrives. Naturally that type of video will have a "home movie" or "reality show" type quality, which is a good way to entice your audience rather than trying to sell directly to them.
Posting your videos to Facebook and YouTube is made easy through a variety of software programs on your PC or Mac, as well as easily available applications for your smartphone. Videos uploaded to Facebook are usually never seen by anyone other than your own Facebook fan base due to the fact th...
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Ten Nuggets ago, we ended our short series on YouTube with the topic of transcripts. The goal of that YouTube Nugget series was to help your videos rank in Universal Search results.
But there's another benefit to transcribing your videos...
If you're going to take the time to make a video and upload it, most likely you're not going to let it sit all alone on YouTube hoping your customers will actually find it. No, in reality you should also be embedding your video into your website.
Many retail jewelers have large video libraries on their site. They are great educational resources and when you can show off visits to Antwerp or a South African diamond mine you are proving your local experience and superiority over all the other jewelry stores.
The typical format of a video library page on your website would s...
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