Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.
If you're just joining in for the first time, then you should review the outline of this series I explained here. I'... VIEW FULL GOLD NUGGET
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa... VIEW FULL GOLD NUGGET
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.
Over the last three days I spent a lot of time explaining how to use the Google Analytics UTM variable tracking to monitor the success rate of the links you share to the various social networks. The method I explained does require a bit of time to implement and then the links you share will become very long and ugly.
What I didn't explain yet is that sometimes those long and ugly shared links (URLs) can break as you use them, or when other people re-share them. Emails are notorious for breaking long website li... VIEW FULL GOLD NUGGET
We use the Bit.ly URL shortener all the time in our emails, posts, Facebook, printed material... everywhere.
A URL shortener is service that allows you to take a really long URL that would be impossible to remember or type, and turn it into a 12 character URL that is much easier to share with others.
There are 2 important reasons to use URL shorteners: 1. For ease of distribution through emails, Facebook and especially Twitter. 2. For tracking the number of clicks on the link.
We happen to use the Bit.ly service, but there are dozens of companies providing the service now. To find the once best suited for you simply google "url shortener" for a list.
Once you have yourself set up with an account, you can start using the Bit.ly in every one of your ads, both off-line and onlin... VIEW FULL GOLD NUGGET
Yesterday's Daily Gold Nugget concluded with the statement that the better targeted your emails are, the more frequently you can send them out. Today we will expand on this idea.
According to Ted Nicholas (a very well known sales and copy writer) every ad or email you create should have enough ROI to at least pay for the cost to create it. If not, then throw it out and start over.
Ted also explains that you should test your message on small groups before sending it to your entire list of customers. Here are some strategies so you can put this into direct practice using the Facebook Update feature we explained yesterday.
We have a few assumptions here. 1. We assume you have more than a few hundred Facebook Fans that like your Business Page. 2. We assume that a good percentage of your fans are actually ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
In a recent Daily Nugget, I presented a marketing tactic that would allow you 
Over the last three days I spent a lot of time explaining how to use the Google Analytics UTM variable tracking to monitor the success rate of the links you share to the various social networks. The method I explained does require a bit of time to implement and then the links you share will become very long and ugly. 
