Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.
In this edition of Throwback Thursday, I'm jumping back to September 2011 and the topic of Article Spinning.
To understand what Article Spinning is you must first understand the importance of having a blog on your website. My avid followers will already know that I'm all about the blogging. High value blogging content... High value blog content that you post on your main website!
In this edition of #ThrowbackThursday, I'm jumping back, almost to the beginning. My 8th Nugget was a really good idea for writing good online jewelry sales copy that I want to revisit today.
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.
Thin Content Explained
In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or... VIEW FULL GOLD NUGGET
Blogging is a great way to increase traffic to your website. A blog entry allows you to create conversational information and use words more naturally than simply trying to keyword stuff all the other pages of your website.
Let's look at a good way to use blogging to increase organic traffic to your website.
Perhaps you have a landing page for the category "Diamond Wedding Sets" and on this page you have links to 4 sub pages: * Round Diamond Sets * Princess Cut Sets * Marquise Diamond Sets * Vintage Wedding Sets
This would be a "thin" page of information because you probably only have 1 photo and 1 sentence with each of those links. You don't want to keyword stuff that page because it would be unnatural. What does that actually mean? Well, don't use the words "diamond sets" or "wedding sets" or "diamon... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
VIEW FULL GOLD NUGGET
