The economy of the United States is built on small business. Those who run a small business know that every decision is a trade off of one thing for another. Taking a short cut today might help to lower expenses, but that same short cut might create bigger problems in the future.
As a business coach I'm always helping entrepreneurs evaluate business tradeoffs and opportunities that might financ... VIEW FULL GOLD NUGGET
A few days ago, Search Engine Land published an interesting article explaining how Google is penalizing websites that abuse the way they use schema.orgmarkup. That post was an interesting read for me and a good lead in for this edition of Throwback Thursday.
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.
Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo... VIEW FULL GOLD NUGGET
I usually commemorate special numeric milestones when writing these Daily Golden Nugget. Most notably are the Google Maps updates every 100th Nugget, but there have been fun ones like 404 and 410 too.
This is Daily Golden Nugget Number 1234, and it's also #ThrowbackThursday... VIEW FULL GOLD NUGGET
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.
Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET
In layman's terms, search engine optimization is a delicate balance of information you show on your website: programming code used to make your website, ways that people can find your website, and how you treat people once they try to use your website.
We agree with the top reports from organizations like SEOmoz and Search Engine Land. They usually indicate that the Titles of your website pages and the quality of the content on your pages are the most significant website ranking factors.
The "quality of the content" is a strange phrase that many SEO guys will throw around but no one ever really defines it. That's because it's an indefinable concept that may change from website to website or industry to industry.
The search engine companies will never publicly say how they rank the content on your website. Google do... VIEW FULL GOLD NUGGET
Google has incorporated a massive dictionary into their functionality. After years of watching users, they were able to take that dictionary and create an automatic spelling correction feature called "Did You Mean."
The "Did you mean" feature showed up in November 2008, and it has a profound impact on SEO. Let's investigate why...
Whenever Google recognizes what it decides may be a misspelling, it will not return search results for that misspelling, instead it will correct the spelling and display a message saying "Showing results for {corrected spelling}. Search instead for {incorrect spelling}." This is a failsafe in case you really were searching for something with that incorrect (read: unpopular) spelling.
Prior to this automatic spelling correction, it was important to include misspellings on your website just... VIEW FULL GOLD NUGGET
As 2010 comes to a close and 2011 brings hopes of a better economy, we'd like to present to you some basic SEO ideas that we've not yet covered through our Daily Gold Nuggets.
Before we get into any specifics, let's introduce you to some basic terminology and search engine ideas.
First, you need to know that there is no magic silver bullet that will make your website show up in the search engines easily. It takes a lot of hard, tedious work.
Second, if you spend just one evening researching SEO techniques on your own, you will find huge inconsistencies between what all of the search engine optimization professionals say to do. There is no way that everyone is correct, yet every one of those professionals seem to get the job done using their "proven" techniques. Google and Bing do not freely publish a real how-to d... VIEW FULL GOLD NUGGET
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