Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
In this edition of #ThrowbackThursday, I'm jumping back 4 years to August 9, 2011 to my topic of conversion rate optimization.
What's A Conversion?
A "conversion" refers to some type of customer interaction that results in the capture of the customer's identity, usually their email address. E-commerce sites also measure conversions according to the number of online sales they have. VIEW FULL GOLD NUGGET
Thanks to The EDGE Retail Academy, attendees of JCK 2015 were able to witness two presentations from Terry Hawkins, bestselling author, well-established business woman, and President of the training company People In Progress Global. I had the fortune of attending her JCK Talk titled "The Retail Revolution" on Thursday, May 28, 2015.
Terry is certainly a dynamic speaker that keeps the audience entertained and engaged while also sharing valuable infor... VIEW FULL GOLD NUGGET
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.
I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.
We would like to share an interesting lesson recently learned by one of the larger companies we work with.
Members of our jWAG team were called upon to review the Google Analytics account for a company with 5 store locations through their state. Specifically, we needed to identify the most valuable traffic sources. This was a 6 month review of their newly launched website.
The website doesn't have e-commerce, so measuring the value of traffic is very difficult, and relies heavily on the sales personal asking customers how they heard about the store. As it turned out, the first 6 months went by and none of the sales people were trained to ask customers.
What we see in Google Analytics is that more than half of the website traffic came from organic Google, so it's a good assumption that their SEO efforts are working... VIEW FULL GOLD NUGGET
This is the final part of our long series on Black Hat SEO and recommendations on avoiding it.
Yesterday we gave you the first 4 of 9 tips every jewelry should be aware of when hiring an SEO Professional to work for you. These are very blunt directions that will make working with your SEO professional much more rewarding.
5. As for those ROI reports, don't be unrealistic with your expectations. The web is not a static ecosystem. Obviously you want more traffic, more customers, and higher profits, but traffic and customers cannot be created or destroyed; they instead are stolen from other websites.
As soon as the efforts of your SEO Pro start working, you need to realize that your competitor will step up their SEO game, too. T... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Thanks to The EDGE Retail Academy, attendees of JCK 2015 were able to witness two presentations from 
