Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.
The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ... VIEW FULL GOLD NUGGET
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."
There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.
As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:
Whenever Google comes out with a new webmaster guideline, I wonder what they are up to. Every action they take has the potential to aide or disrupt the normal flow of the internet that we all rely on now. Take, for example, the announcement of their mobile-friendliness ranking factor and the potential for disruption that VIEW FULL GOLD NUGGET
The ellipses are a set of three periods that has different functions depending on how that punctuation is used.
In these Daily Golden Nuggets, I often use this symbol to represent a long pause or a trailing off thought. In text messages, I use them to represent long pauses, or sometimes I even send them alone in a single text message to illustrate a perplexed reaction when I don't know what to say. A stunned silence, perhaps.
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.
Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ... VIEW FULL GOLD NUGGET
Back in December while you were busy with the holiday season, Google rolled out a new improvement to how they sniff through your product catalog, and display it in the SERP.
We're just starting to notice the effect of this change, and wanted to point it out.
There are many types of programming codes that can be hidden inside of a web page. One way or another these hidden codes communicate with other web pages, or provide background interaction with things like databases. There are even hidden codes, called Rich Snippets, that tell search engines how to store information into their database.
Google's been reading and understanding Rich Snippets since May 2009, but in December 2011 they made a few changes so they could better detect this hidden codes on shopping, recipe, and review websites.
It's been a rather unplanned Google-centric week of Nuggets. These Google developments are important, and many times they go unnoticed unless a blogger makes a big commotion out of them. There are a few more topics we will also cover next week that should be instantly valuable for this Holiday Season.
Today, we'll explain what a Rich Snippet is and how you can use it on your website.
Way back in May 2009, Google introduced Rich Snippets in its SERP as one of the initial steps towards universal search results that show content from a variety of places. The Snippet displays important information about a web page, a product or a business that is useful for anyone searching.
For all their ability to spider, save and process meta data, Google apparently decided that they were going to reach out and let the website owne... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
