It all started six years ago; that's right, we're celebrating the jWAG's 6th anniversary today with the ambitious and philanthropic mission to surface our research about the internet and how the jewelry industry could best use technology to improve their business.

When my business partner and I launched the Jeweler Website Advisory Group (jWAG), we never expected it to blossom into the resource that is now referenced by so many people, even outside the jewe...
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This Daily Golden Nugget is my 1,276th in a row. When I started this blogging journey nearly 5 years ago, I never expected where it would take me. Truthfully, every blogger begins their writing journey for personal reasons and we never know where we will end up.

Blogging is huge. The word blog has become the general term to represent all types of content creation that involves written words. When I started writing these Nuggets, I envisioned them only as email newsletters that would be archived online. I...
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Today we'd like to give you some quick statistics regarding email marketing, and how they relate to your jewelry store.

At the bottom of this email, you will find the links for the web pages we're getting our data from. Feel free to look over it all yourself.

First, let's talk about the time of day to send emails. A few years ago our own research showed that the best time of day to send emails was 1PM local time. That statistic is no longer true. Now that users are able to read emails in a wide variety of ways, we are not constrained to post-lunch time email reading.

Naturally you can send your emails at any time of the day, but what time will have the best chance for someone to read it?

It turns out there are 3 different times, and each has a different audience. You could have as much as a 20% chance of s...
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Today we're giving you a specific example of how you should use Twitter Share and Facebook Like buttons on your website newsletter pages.

We assume you send your newsletters via email. From within the newsletter, you should allow your readers to share it to their favorite social network. You might only have 300 people on your email newsletter list, but allowing sharing gives you the chance to reach thousands of new customers.

Many email newsletter companies (like Constant Contact, iContact and Aweber) allow short term archival of your newsletters on their website. Mostly, this allows user to read the newsletter through a website instead of their email program.

However, for several years we've tracked the impact of jewelry store email newsletters and how to archive those newsletters directly on your website instead ...
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This is the conclusion of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.


10. Write As If Your Reader Is 10 Years Old.

If you've been following our works for a while you should know we always write our educational material and our sales letters so they are easy to understand, without ambiguity. Okay, "ambiguity" is a larger word than we normally use. The point is that you need to write your emails and web pages so the average person will immediately understand what you're saying.

Don't make someone need to stop and think about a word. Don't be too creative where a new vocabulary term is stuck in someone's head for the rest of the day. You want the image of the jewelry stuck in their head rather ...
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