Throughout the past month, I analyzed different sets of keywords that I collected during the 2015 holiday season. Most of that research focused on overall analysis of the keyword data without breaking it down into the desktop, mobile, or tablet categories of devices. I chose that approach to save time, and quite frankly, so as not to bore everyone with too much similar information.
That said, in this edition, I am splitting apart the results to show you how the u... VIEW FULL GOLD NUGGET
This is the last Daily Golden Nugget where I'll dive deeply into specific keyword phrases I collected during the 2015 Holiday Season. I've presented a lot of information over the last 30 days and I could spend another month sifting through it, but this stuff does get boring after a while when there's no specific goal in mind. That's an important thing to remember; it's best to perform your keyword research when you have a specific goal in mind. Every time I grind through keyword data, I seem to lose an... VIEW FULL GOLD NUGGET
The difference between the singular and plural version of the same keyword phrase oftentimes represents a very specific consumer point of view. When digging into your website keyword data, it's very easy to arbitrarily group phrases together, but doing so will most likely lead you to the wrong conclusions, which translates to the wrong SEO advice, which leads to the wrong marketing advice, and eventually the wrong business direction.
You have plenty of opportunity to capture data from your websi... VIEW FULL GOLD NUGGET
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the phrase "engagement ring."
Take note that I said the singular form of the phrase "engagement ring," rather than the plural form "engagement rings." Originally, I was going to review both variations in today's Daily Golden Nugget like I did for my VIEW FULL GOLD NUGGET
Seventy-seven week days ago, when I reached the 1000th Nugget milestone, I got the idea that I should write a recap of all the technology that I wrote about that came and went since 2010 when I started this daily newsletter.
Although I really want to be nostalgic, I don't even have the time to look through 1000 posts to create a full list. But I'm going to give it a try and see where this goes, so let's have a little fun... Instead of learning something new today, I'll look at some old topics that I'v... VIEW FULL GOLD NUGGET
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.
I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.
Google changes the way AdWords works all the time. I'm continually reviewing all their changes just to keep up with the latest features. It's not easy.
Regardless of the new features Google AdWords has, the first thing you need to decide when setting up your new AdWords campaign is the list of keywords to target.
What keywords are best? That's a real tough question to answer since Google hides them from you in your Analytics reports.
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.
Today's SEO Topic: Keywords
Once upon a time, if you wanted your website to rank for a particular keyword, you would simply include that word on your web pages a specific numbers of times in order to get top ranking in the search results.
For many years, it was a competition of keyword density between different websites that wanted to rank higher.
We're sorry this Daily Golden Nugget is so long, but it didn't make sense to split it. YOU MUST READ THIS. WE HOPE IT CHANGES YOUR WAY OF THINKING!
The web changes way too fast for mere mortals to really keep up, we estimate there are drastic changes every two months. In March 2012, Google changed the way they rank keyword phrases, and they announced their changes at the beginning on April 2012.
We took a close look at this and figured out how these changes affect the retail jeweler. As a comparison we we're jumping back to Daily Golden Nugget #398 from February 1, 2012... In other words, just two months ago.
We need to revisit these phrases so you understand how to adjust your blogging strategies and keyword usage: * wedding ring stores * jewelry stores * jewelry * wedding ring * bridal jewelr... VIEW FULL GOLD NUGGET
Today's ACTION ITEM is to find out what keywords people are using to find your website, and then to make sure the content on your website is suitable. Not only that, but we'll show you how to find important keywords that other jewelry stores are not competing for.
This is Google's public location for their AdWords Keyword Research tool. If you have an AdWords account, you should log into that instead and go to your Reporting and Tools tab, then the Keyword Tool option.
Once you get to the Keyword Tool, you will find a form at the top where you can type in a "Word or phrase" or a "Website." To start this exercise let's type "www.jamesallen.com" into the website ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
