Since the dawn of computer networks, every server has recorded logs of all communications activities. You might be surprised to find out that email servers keep logs of every email sent, who they came from, and who they were sent to. Many large organizations even save copies of those emails.
When it comes to sharing files, all FTP servers and all file sharing services, like Dropbox, keep track of what files were uploaded and downloaded.
For this edition of #ThrowbackThursday, I found a Daily Golden Nugget about Bad Neighbors that you can read here.
It was Nugget Number 149 back on February 17, 2011, four years ago this week!
On the internet, a Bad Neighbor is a Google penalized website that is hosted on the same IP address as your website. This happens when you are host... VIEW FULL GOLD NUGGET
Google has a lot of built in protection for its users. Every search result page is filtered to provide a variety of answers whenever possible. Their system also tries to filter out websites that you might consider worthless.
Our own analysis has shown us that Google is constantly re-crawling jewelry websites. Some days, they download dozens or hundreds of pages per site, and other days they only look at 3 or 4 pages. Most of the time, they simply peek at a page to see if anything is different, and then they move on.
Google also monitors for hacked websites. Since they are crawling your website a few times a day, it's very likely that they would know your website is hacked before you do. We're not sure how quickly they take action, but we do know that if they discover a hacked website, they will attempt to block the sit... VIEW FULL GOLD NUGGET
Since our team started in the jewelry industry, we've seen many jewelry stores attempt to sell online and fail miserably.
The cost involved with setting up and maintaining an eCommerce website is usually far greater than a retail jeweler realizes. The marketing is completely different than what needs to be done for the physical store, and the smallest mistake can mean a huge difference between slow building success followed by sudden overnight failure.
We've always recommended that local jewelers target their business to the internet users that are only local to the store. Trying to compete on a national basis is very difficult and requires a larger online advertising budget as well as a full time staff.
However, if you do decide to set up that eCommerce site, the first thing you need to do is figure out your domai... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
