Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Watch Out For Bad Website Neighbors

by
Google has a lot of built in protection for its users. Every search result page is filtered to provide a variety of answers whenever possible. Their system also tries to filter out websites that you might consider worthless.

Our own analysis has shown us that Google is constantly re-crawling jewelry websites. Some days, they download dozens or hundreds of pages per site, and other days they only look at 3 or 4 pages. Most of the time, they simply peek at a page to see if anything is different, and then they move on.

Google also monitors for hacked websites. Since they are crawling your website a few times a day, it's very likely that they would know your website is hacked before you do. We're not sure how quickly they take action, but we do know that if they discover a hacked website, they will attempt to block the site from showing up in the SERP.

Your computer is probably smart enough now to work with Google and provide an obnoxious red warning screen if you stumble upon a hacked website.

Google routinely looks at all the websites hosted on a single IP address. Inexpensive hosting companies will have up to 10,000 websites running on a single server with a single IP address. If one of those sites is hacked, there is a chance the rest could be vulnerable.

In this way, Google can provide another level of security to users. However, there is something else that Google looks for when scanning websites on a single IP address...

Large hosting companies will sell their service to anyone willing to pay. If they only charge $5 per month, they will probably need to have at least a few hundred websites on a single machine to cover their costs. Hosting companies typically don't care who uses their service: could be a jewelry store, could be a mechanic, could be an adult website, could be the current politician running for office.

Google expects to find an equal verity of websites on any single IP address. However, they also track when there is a higher percentage of spam or deceptive websites hosted on a single IP address, and someone on Google's anti-spam team will investigate to make sure the hosting company is not directly participating in spam, or that they are not supporting a spam company. Either way, all the websites hosted on that single IP address are likely to be removed from Google's index.

For your own website, the best protection you can give yourself is to make sure your hosting company is PCI compliant, and that they do not host any spam websites. You should also pay the extra money every month for a dedicated IP address. With a dedicated IP, you are assured that Google will not accidentally remove you from their index simply because you live next to a cyber criminal.
AT: 02/17/2011 12:48:18 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on Watch Out For Bad Website Neighbors

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
5 4 2 9 9 3 2 2
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry