Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.
This is the result I saw when searching for "jewelers tupelo ms" in Google:
VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping back to Daily Golden Nugget number 218 from March 25, 2011. Back then, Google was generating
SERP instant preview images for websites, a feature that was then dropped in April 2013, but it I want to cover a different topic from that Nugget that I never wrote about in detail...
Google Cache and Bing Cache.
Both Google and Bing record the last ...
VIEW FULL GOLD NUGGET
Yesterday, we explained the value of footer links on your website. Today we'd like to talk briefly about header navigation links and menus.
In a Google training video last year, it was explained that Google didn't penalize you for putting a small amount of hidden text on your site when that that text is part of navigation or interactive information. We wrote a Daily Nugget about that video earlier this year.
In that training video, Google didn't say how much, if at all, of that hidden information would be use for ranking, and at the time we didn't have any valid data either, but we do now.
Using Google's SERP preview feature in recent testing, we've consistently noticed that jewelry websites don't rank at all for words hidden in dropdown menus. Our tests were far from scientific, but the results were consistent acr...
VIEW FULL GOLD NUGGET
