Improve Your Jewelry Business | Jewelry Industry Newsletter

One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM 0 COMMENTS

TAGS: 2015 HOLIDAY RUNUP, ACCIDENTAL DISCOVERY, ADVERTISING, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, ADWORDS, ADWORDS EXPRESS, BLOG IDEAS, BRANDING, BUILDING WEBSITE CONTENT, CUSTOMER ACQUISITION, DONATIONS, FACEBOOK, FACEBOOK ADS, FACEBOOK AUDIENCE TARGETING, FACEBOOK IMAGE GRID TOOL, FACEBOOK PAY TO PLAY, FACEBOOK RETARGETING, GOOGLE ADWORDS, GOOGLE ADWORDS EXPRESS, GOOGLE PLUS, HOLIDAY FACEBOOK MARKETING, HOLIDAY IDEAS, HOLIDAY MARKETING, HOLIDAY SEASON, HOLIDAY SEASON 2015, HOOTSUITE, INSTAGRAM, MARKETING CHANNELS, MICRO-CAMPAIGN, PINTEREST, RETAIL JEWELRY STORE, RETURN ON INVESTMENT, ROI, SOCIAL MARKETING, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA SYSTEMS, TWEETS, TWITTER

RELATED TOPICS: Jewelry Websites, Holiday Season

Thursday, October 08, 2015

How-to Boost a Facebook Post #TBT: Holiday 2015 Run-up

by Matthew Perosi

This is probably the Daily Golden Nugget you've been waiting for! Over the last few weeks I've been working through several topics related to marketing for the upcoming holiday season. This is part 10 in that special Holiday Run-Up series, and it's also a #ThrowbackThursday edition.

I'm not throwing back too far in this one, only to August 2014, when I explained how to use Facebook's VIEW FULL GOLD NUGGET

AT: 10/08/2015 11:57:15 AM 0 COMMENTS

TAGS: 2015 HOLIDAY RUNUP, ADVERTISING, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, FACEBOOK, FACEBOOK AD MISTAKES, FACEBOOK ADS, FACEBOOK AUDIENCE TARGETING, FACEBOOK BUSINESS PAGE, FACEBOOK IMAGE GRID TOOL, FACEBOOK IMAGES, FACEBOOK PAY TO PLAY, FACEBOOK POSTS, FACEBOOK REACH, FACEBOOK RETARGETING, HOLIDAY SEASON, HOLIDAY SEASON 2015

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