Much of the online marketing difficulties we face require us to come up with more creative ways to get our message across in as little time as possible. The new generation of internet users is bombarded with short status updates from everywhere. Many smartphone apps allow for popup "push notifications" that display a few words of a message for a few seconds. Tweets and text messages are measured in 140 or 160 characters or less.All these short messages have conditioned users to look for fast information in bite sized chunks that usually include a lot of abbreviations or are poorly fragmented sentences. It's very difficult to compose complete sentences at 140 characters or less because it always takes more time to find those concise, perfect words.
Other than posts to Twitter and social networks, another place where you need to find concise, perfect words is in the Page Title tag of your website. You can stuff as much information as you want into the Page Title, but Google is only going to show the first 67 characters on the search results page as the large, blue, and underlined text. There's really no sense in wasting your time writing more than 67 characters.
The first 2 or 3 words in your page title seem to have the highest weighted value, but don't just write 3 words, like "Diamond Engagement Ring" and call it quits. Instead you should try to find the best phrase that will help you get the click. The best phrase will depend on who you position yourself in the market and what your selling proposition is.
If you run a discounted e-commerce website then you need to catch the attention of the discount buyer with a title like this one:
"Diamond Engagement Ring Wholesale at 30-75% Off with Free Shipping"
That's 66 characters including the spaces.
If you run a custom design jewelry service then you might want a page title like this one:
"Diamond Engagement Ring Custom Designed from Your Sketched Ideas"
That one is 64 characters with the spaces.
It took me about 1 minute to come up with each of those page title examples, and I was just making them up. To compose correct page titles for every page of your website you will fist need to read the page and then summarize the entire page in 67 characters or less.
That process is time consuming, and it takes a bit of creative writing skills. All this effort helps to improve your ranking in the search engines, but more importantly, it provides enough information in short bite sizes for people to make a choice and click your link.
