Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.

"Attribution modeling" is the modern process of analyzing and assig...
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TAGS: ATTRIBUTION MODELING, MCA, MULTI-CHANNEL ATRIBUTION, UNIFIED SYSTEM, CUSTOMER ACQUISITION, DOMAIN NAMES, GOOGLE ANALYTICS, INTERNET MARKETING, JEWELER, JEWELERS, JEWELRY STORE, MARKETING STRATEGY, MEASURING DATA, MULTI-CHANNEL MARKETING, REPEAT VISITORS, RETAIL JEWELRY STORE, RETURN ON INVESTMENT, ROI, TRACKING

Friday, September 15, 2017

Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

by Matthew Perosi

After many years of talking and teaching about it, I'm finally starting to see retail jewelers embracing the reality of catalog and ecommerce websites. The reality I'm referring to is the tedious process of photographing your inventory, maintaining a website, and handling all aspects of order fulfillment.

Within the jewelry industry, there are several ways to mimic an ecommerce website without actually setting it up or managing it yourself. Many large man...
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TAGS: BUILDING WEBSITE CONTENT, E-COMMERCE, E-COMMERCE PRODUCT CATALOG, E-COMMERCE SITES, E-COMMERCE WEBSITES, EDGE, INVENTORY CONTROL, JEWELER, JEWELERS, JEWELRY PHOTOGRAPHY, JEWELRY PRODUCT CATALOG TYPES, JEWELRY STORE, JEWELRY WEBSITE PHOTOGRAPHY, JEWELRY WEBSITE PRODUCT CATALOG SEO, MANUAL PRODUCT CATALOG, MANUAL UPLOADED CATALOGS, POINT-OF-SALE PRODUCT CATALOG, POS, PRODUCT CATALOG DESCRIPTIONS, PRODUCT CATALOG IMAGES, PRODUCT DESCRIPTIONS, PRODUCT DESCRIPTIONS FOR SEO, PRODUCT PAGES, PRODUCT PHOTOGRAPHY FOR YOUR WEBSITE, RETAIL JEWELRY STORE

RELATED TOPICS: Product Catalog, E-Commerce

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