The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.

Back in December 2014, I explained VIEW FULL GOLD NUGGET

We recently had a customer request to have the brand Phillip Gabriel put on their website. We did so, and they said we misspelled the vendor's name. We realized that Phillip Gabriel uses the name Phillip Gavriel in their logo, but seem to switch back and forth between Gavriel and Gabriel on official documentation, such as their footers on the phillipgabriel.com website.

This brand, from Royal Chain, has made a curious choice for their jeweler customers--do they market their brand as Phillip Gabriel or Phillip Gavriel?

Our jeweler, for example, saw it as an error that we used the spelling "Gavriel" instead of "Gabriel," and we wanted to dig a little deeper into this. Could Royal Chain be hurting themselves, and the retail jewelers trying to sell this brand?

Not unlike BVLGARI/Bulgari, which you'll see uses both, too...
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